Svetlana Mihić
Svetlana Mihić publishes mostly in Economics and Econometrics, Strategy and Management and Sociology and Political Science, on topics such as Regional Development and Management Studies, Consumer Behavior in Brand Consumption and Identification and Global Trade and Competitiveness.
- World rank
- #4,845,153 of 7,710,434 ranked researchers
- Rank in Serbia
- #6,819 of 18,168
- Works
- 31
- Citations
- 150
- Citations per work
- 4.8
What does Svetlana Mihić research?
Svetlana Mihić's work is mostly in Business, Management and Accounting (26%), Economics, Econometrics and Finance (22%), Social Sciences (11%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1962.2%
- Everything else1033.7%
- Physical Sciences14.1%
- 1Economics and Econometrics22% of their works
- 2Strategy and Management15% of their works
- 3Sociology and Political Science11% of their works
- 4Marketing11% of their works
- 5Management, Monitoring, Policy and Law4% of their works
- 6Information Systems and Management4% of their works
Research topics
- Regional Development and Management Studies
- Consumer Behavior in Brand Consumption and Identification
- Global Trade and Competitiveness
- Digital Marketing and Social Media
- Business and Economic Development
- Food Waste Reduction and Sustainability
- Marketing and Advertising Strategies
- Business Strategies and Innovation
Which keywords describe Svetlana Mihić's research?
The keywords of their largest research topics: Sustainable Development, Economic Growth, Rural Tourism, Brand Equity, Brand Trust, Competitiveness Indices, Consumer Behavior and Electronic Word-of-Mouth.
- Supply Chain
- Integrated Marketing Communication
- IMC
- Renewable Energy
- Social Media
- Electronic Word-of-Mouth
- Competitiveness Indices
- Brand Equity
- Economic Growth
- Sustainable Development
- Rural Tourism
- Brand Trust
- Consumer Behavior
- Revealed Comparative Advantage
- Green Investments
- Food Waste
- Innovation
- Strategic Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Sustainable Development183 topics
- Economic Growth111 topic
- Rural Tourism111 topic
- Brand Equity62 topics
- Brand Trust41 topic
- Competitiveness Indices41 topic
- Consumer Behavior41 topic
- Electronic Word-of-Mouth41 topic
- Revealed Comparative Advantage41 topic
- Social Media41 topic
- Green Investments31 topic
- Renewable Energy31 topic
- Food Waste21 topic
- IMC21 topic
- Innovation21 topic
- Integrated Marketing Communication21 topic
- Strategic Management21 topic
- Supply Chain21 topic
Where does Svetlana Mihić work?
Svetlana Mihić's main affiliation in the publication record is Educons University, Serbia.
How many publications and citations does Svetlana Mihić have?
OpenAlex counts 31 works and 150 citations for Svetlana Mihić, an h-index of 4, ranking #4,845,153 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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