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Thamaraiselvan Natarajan

Thamaraiselvan Natarajan publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification.

World rank
#962,933
of 1,633,909 ranked researchers
Rank in India
#16,470
of 44,512
Works
17
Citations
70
Citations per work
4.1

What does Thamaraiselvan Natarajan research?

Marketing: 26.1%Organizational Behavior and Human Resource Management: 13.0%Sociology and Political Science: 13.0%Accounting: 8.7%other fields: 39.2%26%top field
Marketing26.1%Organizational Behavior and Human Resource Management13.0%Sociology and Political Science13.0%Accounting8.7%other fields39.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing26% of their works
  2. 2Organizational Behavior and Human Resource Management13% of their works
  3. 3Sociology and Political Science13% of their works
  4. 4Accounting9% of their works
  5. 5Information Systems and Management9% of their works
  6. 6Human-Computer Interaction4% of their works

Research topics

Which keywords describe Thamaraiselvan Natarajan's research?

The keywords of their largest research topics: Customer Satisfaction, Electronic Word-of-Mouth, Perceived Value, Service Quality, Social Media, Brand Trust, Consumer Behavior and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Customer Satisfaction42 topics
  2. Electronic Word-of-Mouth31 topic
  3. Perceived Value31 topic
  4. Service Quality31 topic
  5. Social Media31 topic
  6. Brand Trust21 topic
  7. Consumer Behavior21 topic
  8. Customer Experience21 topic
  9. Information Systems21 topic
  10. Multichannel Retailing21 topic
  11. Technology Acceptance Model21 topic
  12. Embodiment11 topic
  13. Machine Learning11 topic
  14. Presence11 topic
  15. Smart Cities11 topic
  16. Trade Credit11 topic
  17. Working Capital Management11 topic

Where does Thamaraiselvan Natarajan work?

Thamaraiselvan Natarajan's main affiliation in the publication record is National Institute of Technology Tiruchirappalli, India.

How many publications and citations does Thamaraiselvan Natarajan have?

Science Explorer counts 17 works and 70 citations for Thamaraiselvan Natarajan, ranking #962,933 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.