Thi Bich Hanh Tran
Thi Bich Hanh Tran publishes mostly in Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Job Satisfaction and Organizational Behavior.
- World rank
- #1,642,940 of 7,710,434 ranked researchers
- Rank in Vietnam
- #1,292 of 12,105
- Works
- 29
- Citations
- 1.1k
- Citations per work
- 36.3
What does Thi Bich Hanh Tran research?
Thi Bich Hanh Tran's work is mostly in Business, Management and Accounting (48%), Social Sciences (19%), Psychology (4%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2171.5%
- Business, Management and Accounting1448.1%
- Social Sciences619.5%
- Psychology13.9%
- Everything else828.5%
- 1Organizational Behavior and Human Resource Management22% of their works
- 2Marketing16% of their works
- 3Sociology and Political Science14% of their works
- 4Strategy and Management10% of their works
- 5Demography5% of their works
- 6Social Psychology4% of their works
Research topics
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Job Satisfaction and Organizational Behavior
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Business Strategy and Innovation
- Technology Adoption and User Behaviour
- Workplace Spirituality and Leadership
Which keywords describe Thi Bich Hanh Tran's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Social Media, Value Creation, Organizational Behavior, Work Engagement and Brand Trust.
- Technology Acceptance Model
- Information Systems
- Business Networks
- Co-Creation
- Brand Trust
- Organizational Behavior
- Social Media
- Service Quality
- Customer Satisfaction
- Electronic Word-of-Mouth
- Value Creation
- Work Engagement
- Consumer Behavior
- Service Innovation
- Coopetition
- Spiritual Leadership
- Workplace Spirituality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Customer Satisfaction91 topic
- Service Quality91 topic
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Value Creation72 topics
- Organizational Behavior61 topic
- Work Engagement61 topic
- Brand Trust51 topic
- Consumer Behavior51 topic
- Co-Creation41 topic
- Service Innovation41 topic
- Business Networks31 topic
- Coopetition31 topic
- Information Systems31 topic
- Spiritual Leadership31 topic
- Technology Acceptance Model31 topic
- Workplace Spirituality31 topic
Where does Thi Bich Hanh Tran work?
Thi Bich Hanh Tran's main affiliation in the publication record is FPT University, Vietnam.
How many publications and citations does Thi Bich Hanh Tran have?
OpenAlex counts 29 works and 1,053 citations for Thi Bich Hanh Tran, an h-index of 9, ranking #1,642,940 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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