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Researcher · University College Dublin · Ireland

Tony Meenaghan

Tony Meenaghan publishes mostly in Marketing, Sociology and Political Science and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media, Gender, and Advertising.

OpenAlex
World rank
#160,371
of 7,710,434 ranked researchers
Rank in Ireland
#403
of 21,376
Works
35
Citations
3.2k
Citations per work
92.2
h-index
21
i10-index 27Top 11% in Marketing
Tony Meenaghan

What does Tony Meenaghan research?

Tony Meenaghan's work is mostly in Business, Management and Accounting (38%), Social Sciences (36%), Decision Sciences (4%).

Social Sciences: 28 works · 81.2% of their workBusiness, Management and Accounting: 13 works · 37.7% of their workMarketing: 11 works · 31.8% of their workOrganizational Behavior and Human Resource Management: 2 works · 5.9% of their workSocial Sciences: 13 works · 36.5% of their workSociology and Political Science: 8 works · 22.4% of their workGender Studies: 5 works · 14.1% of their workDecision Sciences: 1 works · 3.5% of their workInformation Systems and Management: 1 works · 3.5% of their workEconomics, Econometrics and Finance: 1 works · 3.5% of their workEconomics and Econometrics: 1 works · 3.5% of their workEverything else: 7 works · 18.8% of their workTHEIR WORKTony Meenaghan35works
Social Sciences81%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1337.7%
    2. Social Sciences1336.5%
    3. Decision Sciences13.5%
    4. Economics, Econometrics and Finance13.5%
  2. Everything else718.8%
  1. 1Marketing32% of their works
  2. 2Sociology and Political Science22% of their works
  3. 3Gender Studies14% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Economics and Econometrics4% of their works
  6. 6Information Systems and Management4% of their works

Research topics

Which keywords describe Tony Meenaghan's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Social Media, Consumer Engagement, Electronic Word-of-Mouth, Advertising and Gender Roles.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Brand Equity232 topics
  2. Brand Trust181 topic
  3. Consumer Behavior181 topic
  4. Social Media182 topics
  5. Consumer Engagement131 topic
  6. Electronic Word-of-Mouth131 topic
  7. Advertising71 topic
  8. Gender Roles71 topic
  9. Gender51 topic
  10. IMC51 topic
  11. Integrated Marketing Communication51 topic
  12. Sport51 topic
  13. Customer Satisfaction41 topic
  14. Mega Events41 topic
  15. Service Quality41 topic
  16. Sport Tourism41 topic
  17. Information Systems31 topic
  18. Technology Acceptance Model31 topic

Where does Tony Meenaghan work?

Tony Meenaghan's main affiliation in the publication record is University College Dublin, Ireland.

How many publications and citations does Tony Meenaghan have?

OpenAlex counts 35 works and 3,226 citations for Tony Meenaghan, an h-index of 21, ranking #160,371 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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