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Researcher · GITAM University · India

V.V.Devi Prasad Kotni

V.V.Devi Prasad Kotni publishes mostly in Marketing, Strategy and Management and Economics and Econometrics, on topics such as Consumer Retail Behavior Studies, Global Trade and Competitiveness and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-2951-2160 OpenAlex
World rank
#1,974,768
of 7,710,434 ranked researchers
Rank in India
#33,973
of 280,097
Works
62
Citations
211
Citations per work
3.4
h-index
7
i10-index 4Top 61% in Marketing
V.V.Devi Prasad Kotni

What does V.V.Devi Prasad Kotni research?

V.V.Devi Prasad Kotni's work is mostly in Business, Management and Accounting (43%), Economics, Econometrics and Finance (7%), Social Sciences (6%).

Social Sciences: 38 works · 61.9% of their workBusiness, Management and Accounting: 27 works · 43.1% of their workMarketing: 14 works · 22.9% of their workStrategy and Management: 9 works · 13.9% of their workManagement Information Systems: 4 works · 6.3% of their workEconomics, Econometrics and Finance: 4 works · 6.9% of their workEconomics and Econometrics: 4 works · 6.9% of their workSocial Sciences: 4 works · 6.3% of their workSociology and Political Science: 4 works · 6.3% of their workDecision Sciences: 3 works · 5.6% of their workInformation Systems and Management: 3 works · 5.6% of their workEverything else: 24 works · 38.1% of their workTHEIR WORKV.V.Devi PrasadKotni62works
Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2743.1%
    2. Economics, Econometrics and Finance46.9%
    3. Social Sciences46.3%
    4. Decision Sciences35.6%
  2. Everything else2438.1%
  1. 1Marketing23% of their works
  2. 2Strategy and Management14% of their works
  3. 3Economics and Econometrics7% of their works
  4. 4Sociology and Political Science6% of their works
  5. 5Management Information Systems6% of their works
  6. 6Information Systems and Management6% of their works

Research topics

Which keywords describe V.V.Devi Prasad Kotni's research?

The keywords of their largest research topics: Customer Experience, Multichannel Retailing, Consumer Behavior, Competitiveness Indices, Entrepreneurship, Revealed Comparative Advantage, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Customer Experience161 topic
  2. Multichannel Retailing161 topic
  3. Consumer Behavior142 topics
  4. Competitiveness Indices101 topic
  5. Entrepreneurship102 topics
  6. Revealed Comparative Advantage101 topic
  7. Brand Equity91 topic
  8. Brand Trust91 topic
  9. Electronic Word-of-Mouth81 topic
  10. Information Systems81 topic
  11. Social Media81 topic
  12. Technology Acceptance Model81 topic
  13. Crowdfunding51 topic
  14. Emerging Markets51 topic
  15. Environmental Innovation51 topic
  16. Fintech51 topic
  17. Frugal Innovation51 topic
  18. Green Consumption51 topic

Where does V.V.Devi Prasad Kotni work?

V.V.Devi Prasad Kotni's main affiliation in the publication record is GITAM University, India.

How many publications and citations does V.V.Devi Prasad Kotni have?

OpenAlex counts 62 works and 211 citations for V.V.Devi Prasad Kotni, an h-index of 7, ranking #1,974,768 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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