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Researcher · Sripatum University · Thailand

Vichit U-on

Vichit U-on publishes mostly in Strategy and Management, Organizational Behavior and Human Resource Management and Marketing, on topics such as Digital Marketing and Social Media, Entrepreneurship Studies and Influences and Consumer Behavior in Brand Consumption and Identification.

OpenAlex
World rank
#6,671,283
of 7,710,434 ranked researchers
Rank in Thailand
#20,565
of 23,698
Works
22
Citations
11
Citations per work
0.5
h-index
2
i10-index 0Top 94% in Strategy and Management
Vichit U-on

What does Vichit U-on research?

Vichit U-on's work is mostly in Business, Management and Accounting (54%), Social Sciences (10%), Economics, Econometrics and Finance (5%).

Social Sciences: 15 works · 69.6% of their workBusiness, Management and Accounting: 12 works · 54.3% of their workStrategy and Management: 5 works · 23.7% of their workOrganizational Behavior and Human Resource Management: 3 works · 15.3% of their workMarketing: 2 works · 10.2% of their workManagement Information Systems: 1 works · 5.1% of their workSocial Sciences: 2 works · 10.2% of their workSociology and Political Science: 2 works · 10.2% of their workEconomics, Econometrics and Finance: 1 works · 5.1% of their workEconomics and Econometrics: 1 works · 5.1% of their workEverything else: 7 works · 30.4% of their workTHEIR WORKVichit U-on22works
Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1254.3%
    2. Social Sciences210.2%
    3. Economics, Econometrics and Finance15.1%
  2. Everything else730.4%
  1. 1Strategy and Management24% of their works
  2. 2Organizational Behavior and Human Resource Management15% of their works
  3. 3Marketing10% of their works
  4. 4Sociology and Political Science10% of their works
  5. 5Management Information Systems5% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Vichit U-on's research?

The keywords of their largest research topics: Social Media, Social Capital, Brand Equity, Performance Measurement, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Social Media72 topics
  2. Social Capital62 topics
  3. Brand Equity52 topics
  4. Performance Measurement52 topics
  5. Consumer Engagement41 topic
  6. Electronic Word-of-Mouth41 topic
  7. Brand Trust31 topic
  8. Consumer Behavior31 topic
  9. Entrepreneurial Orientation31 topic
  10. Knowledge Sharing31 topic
  11. Leadership31 topic
  12. Opportunity Recognition31 topic
  13. Strategic Thinking31 topic
  14. Virtual Communities31 topic
  15. Cross-Border E-Commerce21 topic
  16. IMC21 topic
  17. Integrated Marketing Communication21 topic
  18. Lean Manufacturing21 topic
  19. Logistics21 topic
  20. Supply Chain Management21 topic

Where does Vichit U-on work?

Vichit U-on's main affiliation in the publication record is Sripatum University, Thailand.

How many publications and citations does Vichit U-on have?

OpenAlex counts 22 works and 11 citations for Vichit U-on, an h-index of 2, ranking #6,671,283 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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