Question 1

What does Vichit U-on research?

Accepted Answer

Vichit U-on publishes mostly in Strategy and Management, Organizational Behavior and Human Resource Management and Marketing, on topics such as Digital Marketing and Social Media, Entrepreneurship Studies and Influences and Consumer Behavior in Brand Consumption and Identification.

Question 2

Which keywords describe Vichit U-on's research?

Accepted Answer

The keywords of their largest research topics: Social Media, Social Capital, Brand Equity, Performance Measurement, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust and Consumer Behavior.

Question 3

Where does Vichit U-on work?

Accepted Answer

Vichit U-on's main affiliation in the publication record is Sripatum University, Thailand.

Question 4

How many publications and citations does Vichit U-on have?

Accepted Answer

OpenAlex counts 22 works and 11 citations for Vichit U-on, an h-index of 2, ranking #6,671,283 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Vichit U-on's h-index high?

Accepted Answer

An h-index of 2 is at or above that of 14% of the 37,580 ranked researchers whose main subfield is Strategy and Management, which is in the top 94%.

Discussion