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Visa Heinonen

Visa Heinonen publishes mostly in Economics and Econometrics, Marketing and Political Science and International Relations, on topics such as Rural development and sustainability, History, Culture, and Diplomacy and Consumer Behavior in Brand Consumption and Identification.

World rank
#862,367
of 1,633,909 ranked researchers
Rank in Finland
#5,067
of 8,199
Works
19
Citations
12
Citations per work
0.6

What does Visa Heinonen research?

Economics and Econometrics: 25.0%Marketing: 16.7%Political Science and International Relations: 8.3%Education: 8.3%other fields: 41.7%25%top field
Economics and Econometrics25.0%Marketing16.7%Political Science and International Relations8.3%Education8.3%other fields41.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Economics and Econometrics25% of their works
  2. 2Marketing17% of their works
  3. 3Political Science and International Relations8% of their works
  4. 4Education8% of their works
  5. 5Sociology and Political Science8% of their works
  6. 6Anthropology8% of their works

Research topics

Which keywords describe Visa Heinonen's research?

The keywords of their largest research topics: Consumer Behavior, Agricultural Change, Asset Pricing, Brand Equity, Brand Trust, Cultural Exchange, Customer Experience and Economic Institutions.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior22 topics
  2. Agricultural Change11 topic
  3. Asset Pricing11 topic
  4. Brand Equity11 topic
  5. Brand Trust11 topic
  6. Cultural Exchange11 topic
  7. Customer Experience11 topic
  8. Economic Institutions11 topic
  9. Econophysics11 topic
  10. Institutional Economics11 topic
  11. Monetary Equilibrium11 topic
  12. Multichannel Retailing11 topic
  13. Multifractal Analysis11 topic
  14. Rural Development11 topic
  15. Transnational History11 topic
  16. Wine Choice11 topic
  17. Wine Tourism11 topic

Where does Visa Heinonen work?

Visa Heinonen's main affiliation in the publication record is National Consumer Research Centre, Finland.

How many publications and citations does Visa Heinonen have?

Science Explorer counts 19 works and 12 citations for Visa Heinonen, ranking #862,367 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.