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Researcher · Texas State University · United States

Vishag A. Badrinarayanan

Vishag A. Badrinarayanan publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0003-4905-6964 OpenAlex
World rank
#99,831
of 7,710,434 ranked researchers
Rank in United States
#38,194
of 1,627,098
Works
86
Citations
2.7k
Citations per work
30.9
h-index
27
i10-index 40Top 6.3% in Marketing
Vishag A. Badrinarayanan

What does Vishag A. Badrinarayanan research?

Vishag A. Badrinarayanan's work is mostly in Business, Management and Accounting (53%), Social Sciences (14%), Decision Sciences (7%).

Social Sciences: 64 works · 73.9% of their workBusiness, Management and Accounting: 45 works · 52.5% of their workMarketing: 17 works · 19.7% of their workStrategy and Management: 14 works · 16.6% of their workOrganizational Behavior and Human Resource Management: 10 works · 11.4% of their workManagement of Technology and Innovation: 4 works · 4.8% of their workSocial Sciences: 12 works · 14.4% of their workSociology and Political Science: 12 works · 14.4% of their workDecision Sciences: 6 works · 7.0% of their workInformation Systems and Management: 6 works · 7.0% of their workEverything else: 22 works · 26.1% of their workTHEIR WORKVishag A.Badrinarayanan86works
Social Sciences74%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4552.5%
    2. Social Sciences1214.4%
    3. Decision Sciences67.0%
  2. Everything else2226.1%
  1. 1Marketing20% of their works
  2. 2Strategy and Management17% of their works
  3. 3Sociology and Political Science14% of their works
  4. 4Organizational Behavior and Human Resource Management11% of their works
  5. 5Information Systems and Management7% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Vishag A. Badrinarayanan's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Strategic Alliances, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and Dynamic Capabilities.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust231 topic
  2. Consumer Behavior231 topic
  3. Strategic Alliances212 topics
  4. Electronic Word-of-Mouth191 topic
  5. Social Media191 topic
  6. Customer Satisfaction141 topic
  7. Service Quality141 topic
  8. Dynamic Capabilities131 topic
  9. Knowledge Transfer131 topic
  10. Organizational Behavior121 topic
  11. Work Engagement121 topic
  12. Customer Experience101 topic
  13. Information Systems101 topic
  14. Multichannel Retailing101 topic
  15. Technology Acceptance Model101 topic
  16. Business Networks81 topic
  17. Coopetition81 topic

Where does Vishag A. Badrinarayanan work?

Vishag A. Badrinarayanan's main affiliation in the publication record is Texas State University, United States.

How many publications and citations does Vishag A. Badrinarayanan have?

OpenAlex counts 86 works and 2,658 citations for Vishag A. Badrinarayanan, an h-index of 27, ranking #99,831 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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