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Researcher · University of Cumbria · United Kingdom

Wilson Ozuem

Wilson Ozuem publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty and Technology Adoption and User Behaviour.

ORCID 0000-0002-0337-1419 OpenAlex
World rank
#960,461
of 1,633,909 ranked researchers
Rank in United Kingdom
#67,135
of 90,785
Works
21
Citations
79
Citations per work
3.8

What does Wilson Ozuem research?

Marketing: 22.2%Information Systems and Management: 18.5%Sociology and Political Science: 18.5%Organizational Behavior and Human Resource Management: 14.8%other fields: 26.0%22%top field
Marketing22.2%Information Systems and Management18.5%Sociology and Political Science18.5%Organizational Behavior and Human Resource Management14.8%other fields26.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing22% of their works
  2. 2Information Systems and Management18% of their works
  3. 3Sociology and Political Science18% of their works
  4. 4Organizational Behavior and Human Resource Management15% of their works
  5. 5Artificial Intelligence11% of their works
  6. 6Information Systems7% of their works

Research topics

Which keywords describe Wilson Ozuem's research?

The keywords of their largest research topics: Customer Experience, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Information Systems, Service Quality, Technology Acceptance Model and Artificial Intelligence.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Customer Experience52 topics
  2. Electronic Word-of-Mouth51 topic
  3. Social Media51 topic
  4. Customer Satisfaction41 topic
  5. Information Systems41 topic
  6. Service Quality41 topic
  7. Technology Acceptance Model41 topic
  8. Artificial Intelligence31 topic
  9. Brand Trust31 topic
  10. Consumer Behavior31 topic
  11. Service Robots31 topic
  12. Impulse Buying21 topic
  13. Multichannel Retailing21 topic
  14. Blockchain11 topic
  15. Internet of Things11 topic
  16. Mobile Technology11 topic
  17. Rural Communities11 topic

Where does Wilson Ozuem work?

Wilson Ozuem's main affiliation in the publication record is University of Cumbria, United Kingdom.

How many publications and citations does Wilson Ozuem have?

Science Explorer counts 21 works and 79 citations for Wilson Ozuem, ranking #960,461 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.