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Xiaotong Li

Xiaotong Li publishes mostly in Sociology and Political Science, Marketing and Artificial Intelligence, on topics such as Digital Marketing and Social Media, Outsourcing and Supply Chain Management and Consumer Behavior in Brand Consumption and Identification.

World rank
#481,693
of 1,633,909 ranked researchers
Rank in United States
#161,975
of 358,040
Works
34
Citations
165
Citations per work
4.9

What does Xiaotong Li research?

Sociology and Political Science: 8.9%Marketing: 8.9%Artificial Intelligence: 7.1%Information Systems: 5.4%other fields: 69.7%9%top field
Sociology and Political Science8.9%Marketing8.9%Artificial Intelligence7.1%Information Systems5.4%other fields69.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science9% of their works
  2. 2Marketing9% of their works
  3. 3Artificial Intelligence7% of their works
  4. 4Information Systems5% of their works
  5. 5Economics and Econometrics4% of their works
  6. 6General Health Professions4% of their works

Research topics

Which keywords describe Xiaotong Li's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Aquaculture, Brand Trust, Consumer Behavior, Customer Experience, Information Systems and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth41 topic
  2. Social Media41 topic
  3. Aquaculture22 topics
  4. Brand Trust21 topic
  5. Consumer Behavior21 topic
  6. Customer Experience21 topic
  7. Information Systems21 topic
  8. Multichannel Retailing21 topic
  9. Offshoring21 topic
  10. Outsourcing21 topic
  11. Technology Acceptance Model21 topic
  12. Fish Feed11 topic
  13. Fish Immunology11 topic
  14. Genomic Selection11 topic
  15. Nutrition11 topic
  16. Plant Breeding11 topic
  17. Probiotics11 topic

Where does Xiaotong Li work?

Xiaotong Li's main affiliation in the publication record is University of Alabama in Huntsville, United States.

How many publications and citations does Xiaotong Li have?

Science Explorer counts 34 works and 165 citations for Xiaotong Li, ranking #481,693 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Xiaotong Li

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