Science Explorer Interactive view Map

Xin Zhao

Xin Zhao publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Migration, Ethnicity, and Economy, Consumer Behavior in Brand Consumption and Identification and Corporate Finance and Governance.

World rank
#1,557,665
of 1,633,909 ranked researchers
Rank in China
#173,863
of 187,979
Works
15
Citations
14
Citations per work
0.9

What does Xin Zhao research?

Marketing: 21.1%Sociology and Political Science: 21.1%Economics and Econometrics: 15.8%Political Science and International Relations: 10.5%other fields: 31.5%21%top field
Marketing21.1%Sociology and Political Science21.1%Economics and Econometrics15.8%Political Science and International Relations10.5%other fields31.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing21% of their works
  2. 2Sociology and Political Science21% of their works
  3. 3Economics and Econometrics16% of their works
  4. 4Political Science and International Relations10% of their works
  5. 5Accounting5% of their works
  6. 6Business and International Management5% of their works

Research topics

Which keywords describe Xin Zhao's research?

The keywords of their largest research topics: Consumer Behavior, Ethnic Minority Business, Immigrant Entrepreneurship, Brand Equity, Brand Trust, Sustainability, Corporate Governance and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior32 topics
  2. Ethnic Minority Business31 topic
  3. Immigrant Entrepreneurship31 topic
  4. Brand Equity21 topic
  5. Brand Trust21 topic
  6. Sustainability22 topics
  7. Corporate Governance11 topic
  8. Customer Experience11 topic
  9. Economic Institutions11 topic
  10. Emerging Markets11 topic
  11. Environmental Innovation11 topic
  12. Frugal Innovation11 topic
  13. Global Value Chains11 topic
  14. Green Consumption11 topic
  15. Institutional Economics11 topic
  16. Investor Protection11 topic
  17. Multichannel Retailing11 topic
  18. Production Networks11 topic

Where does Xin Zhao work?

Xin Zhao's main affiliation in the publication record is Beijing Normal-Hong Kong Baptist University, China.

How many publications and citations does Xin Zhao have?

Science Explorer counts 15 works and 14 citations for Xin Zhao, ranking #1,557,665 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Xin Zhao

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