Yioula Melanthiou
Yioula Melanthiou publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Technology Adoption and User Behaviour.
- World rank
- #1,462,332 of 1,633,909 ranked researchers
- Rank in Cyprus
- #501 of 588
- Works
- 28
- Citations
- 26
- Citations per work
- 0.9
What does Yioula Melanthiou research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science20% of their works
- 2Marketing18% of their works
- 3Information Systems and Management8% of their works
- 4Organizational Behavior and Human Resource Management8% of their works
- 5Developmental and Educational Psychology5% of their works
- 6Education5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Digital Communication and Language
- Biomedical and Engineering Education
- Sustainable Building Design and Assessment
Which keywords describe Yioula Melanthiou's research?
The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Customer Experience and Customer Satisfaction.
- Sustainable Construction
- Green Building
- Computer-Mediated Communication
- Service Quality
- Customer Satisfaction
- Technology Acceptance Model
- Social Media
- Consumer Behavior
- Brand Trust
- Electronic Word-of-Mouth
- Information Systems
- Customer Experience
- Multichannel Retailing
- Biomedical Engineering
- Emoticons
- Hackathons
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 16 words, with their numbers
- Brand Trust51 topic
- Consumer Behavior51 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Information Systems31 topic
- Technology Acceptance Model31 topic
- Customer Experience21 topic
- Customer Satisfaction21 topic
- Multichannel Retailing21 topic
- Service Quality21 topic
- Biomedical Engineering11 topic
- Computer-Mediated Communication11 topic
- Emoticons11 topic
- Green Building11 topic
- Hackathons11 topic
- Sustainable Construction11 topic
Where does Yioula Melanthiou work?
Yioula Melanthiou's main affiliation in the publication record is University of Nicosia, Cyprus.
How many publications and citations does Yioula Melanthiou have?
Science Explorer counts 28 works and 26 citations for Yioula Melanthiou, ranking #1,462,332 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.