Science Explorer Back to mapMap
Discussion
Researcher · Sichuan University · China

Yongzhong Yang

Yongzhong Yang publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0002-7760-6516 OpenAlex
World rank
#1,073,261
of 7,710,434 ranked researchers
Rank in China
#152,686
of 978,568
Works
51
Citations
622
Citations per work
12.2
h-index
12
i10-index 14Top 32% in Marketing
Yongzhong Yang

What does Yongzhong Yang research?

Yongzhong Yang's work is mostly in Business, Management and Accounting (26%), Social Sciences (16%), Arts and Humanities (5%).

Social Sciences: 27 works · 53.5% of their workBusiness, Management and Accounting: 13 works · 26.3% of their workMarketing: 11 works · 20.9% of their workStrategy and Management: 3 works · 5.4% of their workSocial Sciences: 8 works · 15.5% of their workSociology and Political Science: 8 works · 15.5% of their workArts and Humanities: 2 works · 4.7% of their workMuseology: 2 works · 4.7% of their workEconomics, Econometrics and Finance: 2 works · 3.9% of their workEconomics and Econometrics: 2 works · 3.9% of their workPsychology: 2 works · 3.1% of their workSocial Psychology: 2 works · 3.1% of their workEverything else: 24 works · 46.5% of their workTHEIR WORKYongzhong Yang51works
Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1326.3%
    2. Social Sciences815.5%
    3. Arts and Humanities24.7%
    4. Economics, Econometrics and Finance23.9%
    5. Psychology23.1%
  2. Everything else2446.5%
  1. 1Marketing21% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Strategy and Management5% of their works
  4. 4Museology5% of their works
  5. 5Economics and Econometrics4% of their works
  6. 6Social Psychology3% of their works

Research topics

Which keywords describe Yongzhong Yang's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Experience, Multichannel Retailing and Creative Economy.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior172 topics
  2. Brand Equity141 topic
  3. Brand Trust141 topic
  4. Electronic Word-of-Mouth131 topic
  5. Social Media131 topic
  6. Customer Experience71 topic
  7. Multichannel Retailing71 topic
  8. Creative Economy41 topic
  9. Information Systems41 topic
  10. Technology Acceptance Model41 topic
  11. Urban Development41 topic
  12. Craftivism31 topic
  13. Environmental Innovation31 topic
  14. Green Consumption31 topic
  15. Handicraft31 topic
  16. Informal Education31 topic
  17. Museum Learning31 topic

Where does Yongzhong Yang work?

Yongzhong Yang's main affiliation in the publication record is Sichuan University, China.

How many publications and citations does Yongzhong Yang have?

OpenAlex counts 51 works and 622 citations for Yongzhong Yang, an h-index of 12, ranking #1,073,261 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Yongzhong Yang

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Yongzhong Yang. Posts are plain text and can be reported.