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Yoori Hwang

Yoori Hwang publishes mostly in Sociology and Political Science, Information Systems and Management and Literature and Literary Theory, on topics such as Media Influence and Health, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification.

World rank
#1,301,892
of 1,633,909 ranked researchers
Rank in South Korea
#28,485
of 38,381
Works
16
Citations
49
Citations per work
3.1

What does Yoori Hwang research?

Sociology and Political Science: 20.0%Information Systems and Management: 12.0%Literature and Literary Theory: 12.0%Experimental and Cognitive Psychology: 8.0%other fields: 48.0%20%top field
Sociology and Political Science20.0%Information Systems and Management12.0%Literature and Literary Theory12.0%Experimental and Cognitive Psychology8.0%other fields48.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science20% of their works
  2. 2Information Systems and Management12% of their works
  3. 3Literature and Literary Theory12% of their works
  4. 4Experimental and Cognitive Psychology8% of their works
  5. 5Marketing8% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Yoori Hwang's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Narrative Persuasion, Transportation, Brand Trust, Consumer Behavior and Information Systems.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media42 topics
  2. Consumer Engagement31 topic
  3. Electronic Word-of-Mouth31 topic
  4. Narrative Persuasion31 topic
  5. Transportation31 topic
  6. Brand Trust21 topic
  7. Consumer Behavior21 topic
  8. Information Systems21 topic
  9. Technology Acceptance Model21 topic
  10. Aesthetic Perception11 topic
  11. Air Force11 topic
  12. Artificial Intelligence11 topic
  13. Big Data11 topic
  14. Data Analysis11 topic
  15. Modernization11 topic
  16. Neuroaesthetics11 topic
  17. Service Robots11 topic

Where does Yoori Hwang work?

Yoori Hwang's main affiliation in the publication record is Myongji University, South Korea.

How many publications and citations does Yoori Hwang have?

Science Explorer counts 16 works and 49 citations for Yoori Hwang, ranking #1,301,892 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.