Zdenka Kádeková
Zdenka Kádeková publishes mostly in Marketing, Strategy and Management and Public Health, Environmental and Occupational Health, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Packaging Perceptions and Trends and Global Trade and Competitiveness.
- World rank
- #1,400,121 of 1,633,909 ranked researchers
- Rank in Slovakia
- #1,750 of 2,360
- Works
- 16
- Citations
- 11
- Citations per work
- 0.7
What does Zdenka Kádeková research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing39% of their works
- 2Strategy and Management28% of their works
- 3Public Health, Environmental and Occupational Health11% of their works
- 4Economics and Econometrics11% of their works
- 5General Agricultural and Biological Sciences6% of their works
- 6Safety Research6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Packaging Perceptions and Trends
- Global Trade and Competitiveness
- Agricultural Economics and Policy
- Nutrition and Health Studies
- Consumer Attitudes and Food Labeling
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
Which keywords describe Zdenka Kádeková's research?
The keywords of their largest research topics: Consumer Behavior, Consumer Perception, Brand Equity, Brand Trust, Chronic Diseases, Competitiveness Indices, Obesity and Packaging Design.
- Ultra-Processed Foods
- Nutrition
- Marketing Strategies
- Green Consumption
- Consumer Acceptance
- Revealed Comparative Advantage
- Packaging Design
- Competitiveness Indices
- Brand Trust
- Consumer Perception
- Consumer Behavior
- Brand Equity
- Chronic Diseases
- Obesity
- Purchase Decisions
- Common Agricultural Policy
- Environmental Innovation
- Health
- Multifunctionality
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Consumer Behavior64 topics
- Consumer Perception32 topics
- Brand Equity21 topic
- Brand Trust21 topic
- Chronic Diseases22 topics
- Competitiveness Indices21 topic
- Obesity22 topics
- Packaging Design21 topic
- Purchase Decisions21 topic
- Revealed Comparative Advantage21 topic
- Common Agricultural Policy11 topic
- Consumer Acceptance11 topic
- Environmental Innovation11 topic
- Green Consumption11 topic
- Health11 topic
- Marketing Strategies11 topic
- Multifunctionality11 topic
- Nutrition11 topic
- Retail Economics11 topic
- Ultra-Processed Foods11 topic
Where does Zdenka Kádeková work?
Zdenka Kádeková's main affiliation in the publication record is Slovak University of Agriculture in Nitra, Slovakia.
How many publications and citations does Zdenka Kádeková have?
Science Explorer counts 16 works and 11 citations for Zdenka Kádeková, ranking #1,400,121 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.