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Researcher · Northern University of Malaysia · Malaysia

Zolkafli Hussin

Zolkafli Hussin publishes mostly in Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#4,641,537
of 7,710,434 ranked researchers
Rank in Malaysia
#22,527
of 41,196
Works
30
Citations
109
Citations per work
3.6
h-index
6
i10-index 4Top 62% in Organizational Behavior and Human Resource Management
Zolkafli Hussin

What does Zolkafli Hussin research?

Zolkafli Hussin's work is mostly in Business, Management and Accounting (76%), Social Sciences (14%).

Social Sciences: 27 works · 90.3% of their workBusiness, Management and Accounting: 23 works · 76.4% of their workOrganizational Behavior and Human Resource Management: 8 works · 25.0% of their workMarketing: 7 works · 22.2% of their workAccounting: 4 works · 12.5% of their workStrategy and Management: 3 works · 11.1% of their workManagement Information Systems: 2 works · 5.6% of their workSocial Sciences: 4 works · 13.9% of their workSociology and Political Science: 4 works · 13.9% of their workEverything else: 3 works · 9.7% of their workTHEIR WORKZolkafli Hussin30works
Social Sciences90%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2376.4%
    2. Social Sciences413.9%
  2. Everything else39.7%
  1. 1Organizational Behavior and Human Resource Management25% of their works
  2. 2Marketing22% of their works
  3. 3Sociology and Political Science14% of their works
  4. 4Accounting12% of their works
  5. 5Strategy and Management11% of their works
  6. 6Management Information Systems6% of their works

Research topics

Which keywords describe Zolkafli Hussin's research?

The keywords of their largest research topics: Customer Satisfaction, Perceived Value, Service Quality, Consumer Behavior, Performance Measurement, Brand Equity, Brand Trust and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Customer Satisfaction182 topics
  2. Perceived Value141 topic
  3. Service Quality141 topic
  4. Consumer Behavior92 topics
  5. Performance Measurement72 topics
  6. Brand Equity61 topic
  7. Brand Trust61 topic
  8. Electronic Word-of-Mouth61 topic
  9. Social Media61 topic
  10. Supply Chain Management62 topics
  11. Finance51 topic
  12. Islamic Banking51 topic
  13. Multilevel Marketing51 topic
  14. Organizational Innovation51 topic
  15. Leadership41 topic
  16. Strategic Thinking41 topic
  17. Collaborative Relationships31 topic
  18. Halal Tourism31 topic
  19. Lean Manufacturing31 topic
  20. Religiosity31 topic

Where does Zolkafli Hussin work?

Zolkafli Hussin's main affiliation in the publication record is Northern University of Malaysia, Malaysia.

How many publications and citations does Zolkafli Hussin have?

OpenAlex counts 30 works and 109 citations for Zolkafli Hussin, an h-index of 6, ranking #4,641,537 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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