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Topic · Sociology and Political Science

Halal products and consumer behavior

Halal products and consumer behavior is a research topic within Sociology and Political Science. Science Explorer counts 14k research works in it since 1951. 20.9% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the intersection of halal tourism, consumer behavior, and religiosity, with a focus on halal products, Islamic marketing, halal certification, supply chain management, and tourist satisfaction. It delves into the factors influencing the intention to choose halal products, the role of religiosity in consumer behavior, and the challenges and opportunities in halal tourism. Additionally, it addresses issues related to food safety, ethical considerations, and the development of halal standards.

  • Halal Tourism
  • Consumer Behavior
  • Religiosity
  • Halal Products
  • Islamic Marketing
  • Halal Certification
  • Supply Chain Management
  • Tourist Satisfaction
  • Muslim Consumers
  • Food Safety
Research works
14k
fractional, since 1951
In the world top 10%
2.8k
per year above
Top-10% rate
20.9%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+237%
the tick is no change

Which countries lead Halal products and consumer behavior research?

By volume, Indonesia and Malaysia publish the most (3.8k and 781 works in 2022–2025).

By volume, 2022–2025

  1. 1 Indonesia 3.8k works
  2. 2 Malaysia 781 works
  3. 3 Türkiye 303 works
  4. 4 India 211 works
  5. 5 ?? 152 works
  6. 6 United States 138 works
  7. 7 Pakistan 105 works
  8. 8 China 72 works
  9. 9 Bangladesh 68 works
  10. 10 Saudi Arabia 66 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Indonesia: 66.7%Malaysia: 13.7%Türkiye: 5.3%India: 3.7%6 others listed: 10.6%67%largest
Indonesia3,792 · 66.7%Malaysia781 · 13.7%Türkiye303 · 5.3%India211 · 3.7%6 others listed603 · 10.6%

Shares of the rows listed above, not of the whole node.

Which institutions lead Halal products and consumer behavior research?

By volume in 2022–2025, Institut Agama Islam Negeri Bengkulu publishes the most Halal products and consumer behavior research, followed by Universiti Teknologi MARA and Trunojoyo University.

By volume, 2022–2025

  1. 1 Institut Agama Islam Negeri BengkuluIndonesia 181 works
  2. 2 Universiti Teknologi MARAMalaysia 162 works
  3. 3 Trunojoyo UniversityIndonesia 109 works
  4. 4 Universitas Islam Negeri Sumatera UtaraIndonesia 99 works
  5. 5 International Islamic University MalaysiaMalaysia 86 works
  6. 6 Sunan Kalijaga State Islamic University YogyakartaIndonesia 73 works
  7. 7 Airlangga UniversityIndonesia 63 works
  8. 8 Universitas Patria ArthaIndonesia 62 works
  9. 9 University of BrawijayaIndonesia 62 works
  10. 10 Universitas Islam Negeri Raden Intan LampungIndonesia 62 works

Who are the leading researchers in Halal products and consumer behavior?

The most-cited researchers publishing on Halal products and consumer behavior include C. Michael Hall, Heesup Han and Abid Haleem.

  1. 1 C. Michael Hall New Zealand 2.2k citations
  2. 2 Heesup Han South Korea 2.1k citations
  3. 3 Abid Haleem India 1.4k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

Where is Halal products and consumer behavior research done?

The largest centres of Halal products and consumer behavior research in 2022–2025 are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Yogyakarta (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Bangkalan, Bandar Seri Begawan and Kampung Baharu Nilai.

Largest cities, 2022–2025

  1. 1 Jakarta Indonesia 408 works
  2. 2 Bandung Indonesia 276 works
  3. 3 Surabaya Indonesia 275 works
  4. 4 Yogyakarta Indonesia 247 works
  5. 5 Medan Indonesia 224 works
  6. 6 Kuala Lumpur Malaysia 216 works
  7. 7 Bengkulu Indonesia 200 works
  8. 8 Malang Indonesia 185 works
  9. 9 Shah Alam Malaysia 180 works
  10. 10 Makassar Indonesia 157 works

Where it is the local speciality

  1. BangkalanID · 108.9 works60×
  2. Bandar Seri BegawanBN · 53.6 works45×
  3. Kampung Baharu NilaiMY · 51.7 works39×
  4. PekalonganID · 42.0 works31×
  5. Shah AlamMY · 180.4 works31×
  6. KushtiaBD · 31.9 works30×
  7. PonorogoID · 43.9 works30×
  8. Kartasura20.0 works28×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Halal products and consumer behavior than the world average.

See Halal products and consumer behavior on the map

Where is the best place to study Halal products and consumer behavior?

Among universities, judged by research, Universiti Brunei Darussalam, Northern University of Malaysia and University of Malaya score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%60%mean 27.16%fractional works in this node (log) →share in the world top 10% →Universiti Brunei Darussalam: 22, 53.3%Northern University of Malaysia: 30, 37.3%University of Malaya: 36, 27.3%International Islamic University Malaysia: 86, 21.5%Universiti Sains Islam Malaysia: 48, 24.1%Universiti Malaysia Kelantan: 21, 26.6%Islamic University of Indonesia: 54, 20.7%Universiti Teknologi MARA: 162, 14.3%Sultan Zainal Abidin University: 21, 18.7%Airlangga University: 63, 27.8%Universiti Brunei Da…Northern University …University of MalayaInternational Islami…
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 Universiti Brunei DarussalamBrunei 75.253.3%30.9×22 —
2 Northern University of MalaysiaMalaysia 74.337.3%25.5×30 +330.8%
3 University of MalayaMalaysia 71.727.3%10.3×36 +479.0%
4 International Islamic University MalaysiaMalaysia 71.621.5%51.0×86 +194.9%
5 Universiti Sains Islam MalaysiaMalaysia 67.124.1%65.9×48 +178.3%
6 Universiti Malaysia KelantanMalaysia 65.326.6%34.8×21 +298.4%
7 Islamic University of IndonesiaIndonesia 64.820.7%24.5×54 +853.6%
8 Universiti Teknologi MARAMalaysia 64.514.3%32.6×162 +116.0%
9 Sultan Zainal Abidin UniversityMalaysia 62.518.7%28.9×21 +414.4%
10 Airlangga UniversityIndonesia 62.027.8%11.2×63 —

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Halal products and consumer behavior research growing?

Output in 2018–2022 was 237% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Halal products and consumer behavior.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.