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Employer Branding and e-HRM

Employer Branding and e-HRM is a research topic within Organizational Behavior and Human Resource Management. Science Explorer counts 7.2k research works in it since 1950. 10.5% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on the concept of employer branding and its impact on recruitment practices. It explores topics such as organizational attractiveness, selection procedures, HR technology, applicant reactions, and the use of social media in shaping company image. The papers also delve into the influence of employer branding on job choice and its implications for human resource management.

  • Employer Branding
  • Recruitment
  • Organizational Attractiveness
  • Selection Procedures
  • HR Technology
  • Applicant Reactions
  • Social Media
  • Company Image
  • Job Choice
  • Human Resource Management
Research works
7.2k
fractional, since 1950
In the world top 10%
754
per year above
Top-10% rate
10.5%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+77%
the tick is no change
Largest producer
India
30% of the 10 largest, 2022-now
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