Science Explorer Back to mapMap
Discussion
Topic · Organizational Behavior and Human Resource Management

Employer Branding and e-HRM

Employer Branding and e-HRM is a research topic within Organizational Behavior and Human Resource Management. Science Explorer counts 7.2k research works in it since 1950. 10.5% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on the concept of employer branding and its impact on recruitment practices. It explores topics such as organizational attractiveness, selection procedures, HR technology, applicant reactions, and the use of social media in shaping company image. The papers also delve into the influence of employer branding on job choice and its implications for human resource management.

  • Employer Branding
  • Recruitment
  • Organizational Attractiveness
  • Selection Procedures
  • HR Technology
  • Applicant Reactions
  • Social Media
  • Company Image
  • Job Choice
  • Human Resource Management
Research works
7.2k
fractional, since 1950
In the world top 10%
754
per year above
Top-10% rate
10.5%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+77%
the tick is no change
Largest producer
India
30% of the 10 largest, 2022-now
Employer Branding and e-HRM

Which countries lead Employer Branding and e-HRM research?

By volume, India and the United States publish the most (532 and 301 works in 2022-now).

By volume, 2022-now

  1. 1 India 532 works
  2. 2 United States 301 works
  3. 3 Indonesia 236 works
  4. 4 China 166 works
  5. 5 Türkiye 130 works
  6. 6 Germany 127 works
  7. 7 United Kingdom 81 works
  8. 8 Pakistan 68 works
  9. 9 Russia 59 works
  10. 10 Malaysia 54 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

India: 30.3%United States: 17.2%Indonesia: 13.5%China: 9.5%6 others listed: 29.6%30%largest
India532 · 30.3%United States301 · 17.2%Indonesia236 · 13.5%China166 · 9.5%6 others listed518 · 29.6%

Shares of the rows listed above, not of the whole node.

Which institutions lead Employer Branding and e-HRM research?

By volume in 2022-now, Jain University publishes the most Employer Branding and e-HRM research, followed by Symbiosis International University and Government of Western Australia.

By volume, 2022-now

  1. 1 Jain UniversityIndia 14 works
  2. 2 Symbiosis International UniversityIndia 14 works
  3. 3 Government of Western AustraliaAustralia 11 works
  4. 4 Christ UniversityIndia 11 works
  5. 5 Binus UniversityIndonesia 10 works
  6. 6 Amity UniversityIndia 10 works
  7. 7 Vels UniversityIndia 10 works
  8. 8 Universitas Riau KepulauanIndonesia 10 works
  9. 9 SRM Institute of Science and TechnologyIndia 9 works
  10. 10 Chandigarh UniversityIndia 8 works

Who are the leading researchers in Employer Branding and e-HRM?

The most-cited researchers publishing on Employer Branding and e-HRM include Anitha Parasuraman, Yogesh Kumar Dwivedi and Timothy A. Judge.

  1. 1 Anitha Parasuraman United States 121k citations
  2. 2 Yogesh Kumar Dwivedi United Kingdom 98k citations
  3. 3 Timothy A. Judge United States 95k citations
  4. 4 Adrian F Furnham United Kingdom 94k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Employer Branding and e-HRM?

The most cited paper in Employer Branding and e-HRM is "CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT" (Amy L. Kristof‐Brown, Ryan D. Zimmerman, Erin C. Johnson, 2005), with 5,324 citations. Next come "The convergent and discriminant validity of subjective fit perceptions." (2,088) and "Strategic talent management: A review and research agenda" (1,821).

Most cited papers
#PaperReleasedCitations
1 CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT Amy L. Kristof‐Brown, Ryan D. Zimmerman, Erin C. Johnson · Personnel Psychology 9 May 2005 5,324
2 The convergent and discriminant validity of subjective fit perceptions. Daniel M. Cable, Daniel Scott DeRue · Journal of Applied Psychology Oct 2002 2,088
3 Strategic talent management: A review and research agenda David G. Collings, Kamel Mellahi · Human Resource Management Review Open access 3 May 2009 1,821
4 Conceptualizing and researching employer branding Kristin B. Backhaus, Surinder Tikoo · Career Development International Aug 2004 1,592
5 Talent management: A critical review Robert Edward Lewis, Robert J. Heckman · Human Resource Management Review 22 May 2006 1,338
All 99 most cited papers, with filters and sorting

Where is Employer Branding and e-HRM research done?

The largest centres of Employer Branding and e-HRM research in 2022-now are Chennai (India), Bengaluru (India), Pune (India) and Jakarta (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Karachi and Pune.

Largest cities, 2022-now

  1. 1 ChennaiIndia 51 works
  2. 2 BengaluruIndia 43 works
  3. 3 PuneIndia 41 works
  4. 4 JakartaIndonesia 39 works
  5. 5 IstanbulTürkiye 34 works
  6. 6 BeijingChina 26 works
  7. 7 BandungIndonesia 26 works
  8. 8 MoscowRussia 26 works
  9. 9 LondonUnited Kingdom 26 works
  10. 10 KarachiPakistan 23 works

Where it is the local speciality

  1. KarachiPK · 23.0 works6.7×
  2. PuneIN · 41.2 works6.7×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Employer Branding and e-HRM than the world average.

See Employer Branding and e-HRM on the map

Where is the best place to study Employer Branding and e-HRM?

Among universities, judged by research, Symbiosis International University, Amity University and Jain University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%10%20%mean 7.76667%fractional works in this field (log) →share of work in the world top 10% →Christ UniversityAmity UniversitySymbiosis Internatio…Jain University
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Symbiosis International UniversityIndia 89.411.8%17.1×14 +104.6%
2Amity UniversityIndia 75.412.6%9.8×10 +82.5%
3Jain UniversityIndia 67.25.4%22.9×14 +373.1%
4Christ UniversityIndia 66.613.3%12.5×11 -
5SRM Institute of Science and TechnologyIndia 50.215.1%3.5×9 -
6Vels UniversityIndia 36.24.4%28.0×10 -
7Binus UniversityIndonesia 32.82.0%7.7×10 +156.8%
8Chandigarh UniversityIndia 28.14.3%6.2×8 +315.9%
9Universitas Riau KepulauanIndonesia 23.51.0%55.6×10 -

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Employer Branding and e-HRM, country by country

Is Employer Branding and e-HRM research growing?

Output in 2022-2025 was 77% higher than in 2018-2021, peaking in 2025. The fastest-growing topics are Employer Branding and e-HRM.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Employer Branding and e-HRM as a percentage of every work published that year, 0.0090% in 2024.

still counting0.0050%0.010%0.015%Employer Branding and e-HRM0.014% in 202519801990200020102020

Fractional works of Employer Branding and e-HRM over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Employer Branding and e-HRM11.4% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

Discussion

Ask a question or share a note about Employer Branding and e-HRM. Posts are plain text and can be reported.