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Topic · Organizational Behavior and Human Resource Management

Employer Branding and e-HRM

Employer Branding and e-HRM is a research topic within Organizational Behavior and Human Resource Management. Science Explorer counts 7.2k research works in it since 1950. 21.0% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on the concept of employer branding and its impact on recruitment practices. It explores topics such as organizational attractiveness, selection procedures, HR technology, applicant reactions, and the use of social media in shaping company image. The papers also delve into the influence of employer branding on job choice and its implications for human resource management.

  • Employer Branding
  • Recruitment
  • Organizational Attractiveness
  • Selection Procedures
  • HR Technology
  • Applicant Reactions
  • Social Media
  • Company Image
  • Job Choice
  • Human Resource Management
Research works
7.2k
fractional, since 1950
In the world top 10%
1.5k
per year above
Top-10% rate
21.0%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+48%
the tick is no change

Which countries lead Employer Branding and e-HRM research?

By volume, India and the United States publish the most (328 and 224 works in 2022–2025).

By volume, 2022–2025

  1. 1 India 328 works
  2. 2 United States 224 works
  3. 3 Indonesia 158 works
  4. 4 China 119 works
  5. 5 Türkiye 115 works
  6. 6 Germany 112 works
  7. 7 United Kingdom 61 works
  8. 8 Pakistan 55 works
  9. 9 Canada 39 works
  10. 10 Malaysia 39 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

India: 26.3%United States: 17.9%Indonesia: 12.6%China: 9.5%6 others listed: 33.7%26%largest
India328 · 26.3%United States224 · 17.9%Indonesia158 · 12.6%China119 · 9.5%6 others listed421 · 33.7%

Shares of the rows listed above, not of the whole node.

Which institutions lead Employer Branding and e-HRM research?

By volume in 2022–2025, Symbiosis International University publishes the most Employer Branding and e-HRM research, followed by Jain University and Binus University.

By volume, 2022–2025

  1. 1 Symbiosis International UniversityIndia 12 works
  2. 2 Jain UniversityIndia 9 works
  3. 3 Binus UniversityIndonesia 9 works
  4. 4 Christ UniversityIndia 8 works
  5. 5 Chandigarh UniversityIndia 6 works
  6. 6 University of South AfricaSouth Africa 6 works
  7. 7 Graphic Era UniversityIndia 6 works
  8. 8 Universitas Riau KepulauanIndonesia 5 works
  9. 9 Galgotias UniversityIndia 5 works
  10. 10 Hochschule OsnabrückGermany 5 works

Who are the leading researchers in Employer Branding and e-HRM?

The most-cited researchers publishing on Employer Branding and e-HRM include Gerald R. Ferris.

  1. 1 Gerald R. Ferris United States 1k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

Where is Employer Branding and e-HRM research done?

The largest centres of Employer Branding and e-HRM research in 2022–2025 are Bengaluru (India), Istanbul (Türkiye), Chennai (India) and Jakarta (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Pune.

Largest cities, 2022–2025

  1. 1 Bengaluru India 30 works
  2. 2 Istanbul Türkiye 29 works
  3. 3 Chennai India 27 works
  4. 4 Jakarta Indonesia 25 works
  5. 5 Pune India 25 works
  6. 6 Beijing China 19 works
  7. 7 Bandung Indonesia 19 works
  8. 8 London United Kingdom 18 works
  9. 9 Karachi Pakistan 17 works
  10. 10 Moscow Russia 14 works

Where it is the local speciality

  1. PuneIN · 24.8 works5.8×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Employer Branding and e-HRM than the world average.

See Employer Branding and e-HRM on the map

Where is the best place to study Employer Branding and e-HRM?

Among universities, judged by research, Symbiosis International University, Christ University and Jain University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%mean 18.175%fractional works in this node (log) →share in the world top 10% →Symbiosis International University: 12, 24.1%Christ University: 8, 33.7%Jain University: 9, 11.6%Binus University: 9, 3.3%Christ UniversitySymbiosis Internatio…Jain UniversityBinus University
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 Symbiosis International UniversityIndia 75.124.1%17.4×12 +205.0%
2 Christ UniversityIndia 68.233.7%11.5×8 —
3 Jain UniversityIndia 56.011.6%17.6×9 —
4 Binus UniversityIndonesia 10.43.3%7.9×9 —

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Employer Branding and e-HRM research growing?

Output in 2018–2022 was 48% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Employer Branding and e-HRM.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.