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Most cited papers in SMEs Development and Digital Marketing

SMEs Development and Digital Marketing

What are the most cited papers in SMEs Development and Digital Marketing?

The most cited paper in SMEs Development and Digital Marketing is "MANAJEMEN SUMBER DAYA MANUSIA" (ERI SUSAN, 2019), with 1,723 citations. Next come "TEKNIK-TEKNIK OBSERVASI (Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-ilmu Sosial)" (771) and "Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic" (695).

Showing 50 of 100 papers. Every paper with more than 151 citations is listed.

Most cited papers, sortable by citations and release date
#Paper
1 MANAJEMEN SUMBER DAYA MANUSIA ERI SUSAN · Adaara Jurnal Manajemen Pendidikan Islam Open access Aug 2019 1,723
2 TEKNIK-TEKNIK OBSERVASI (Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-ilmu Sosial) Hasyim Hasanah · At-Taqaddum Open access 5 Jan 2017 771
3 Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic Anjar Priyono, Abdul Moin, Vera Nur Aini Oktaviani Putri · Journal of Open Innovation Technology Market and Complexity Open access 3 Oct 2020 695
4 Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia Dito Aditia Darma Nasution, Erlina Erlina, Iskandar Muda · Jurnal Benefita Open access 31 Jul 2020 624
5 Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia Rita Rahayu, John T. Day · Procedia - Social and Behavioral Sciences Conference paperOpen access Jul 2015 562
6 MANAJEMEN SUMBER DAYA MANUSIA Onsardi Onsardi · OSF Preprints (OSF Preprints) PreprintOpen access 26 Jan 2020 551
7 DAMPAK COVID-19 TERHADAP UMKM DI INDONESIA Abdurrahman Firdaus Thaha 30 Jun 2020 551
8 Analisis kinerja keuangan Ahmad Faisal, Rande Samben, Salmah Pattisahusiwa · KINERJA Open access 9 Jan 2018 529
9 Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit Dedi Purwana, Raisa Rahmi, Shandy Aditya · Jurnal Pemberdayaan Masyarakat Madani (JPMM) Open access 17 May 2017 519
10 Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean Mohamad Trio Febriyantoro, Debby Arisandi · JMD Jurnal Riset Manajemen & Bisnis Dewantara Open access 5 Oct 2018 501
11 Many Clicks but Little Sticks: Social Media Activism in Indonesia Merlyna Lim · Journal of Contemporary Asia 11 Feb 2013 501
12 COVID-19 dan Implikasi Bagi Usaha Mikro, Kecil, dan Menengah Aknolt Kristian Pakpahan · DOAJ (DOAJ: Directory of Open Access Journals) Open access Apr 2020 463
13 Economic Growth, Increasing Productivity of SMEs, and Open Innovation Batara Surya, Firman Menne, Hernita Sabhan et al. · Journal of Open Innovation Technology Market and Complexity Open access 10 Jan 2021 430
14 Perkembangan UMKM (USAha Mikro Kecil Dan Menengah) Di Indonesia Yuli Rahmini Suci · Jurnal Cano Ekonomos 22 Mar 2017 422
15 Impact of COVID-19’s Pandemic on the Economy of Indonesia Susilawati Susilawati, Reinpal Falefi, Agus Abhi Purwoko · Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Open access 7 May 2020 406
16 UMKM Sebagai Pilar Membangun Ekonomi Bangsa Universitas Tidaar, Sudati Nur Sarfiah, Hanung Eka Atmaja et al. · Jurnal REP (Riset Ekonomi Pembangunan) Open access Oct 2019 404
17 Strategi Bertahan UMKM di Tengah Pandemi Covid-19 Wan Laura Hardilawati · Jurnal Akuntansi dan Ekonomika Open access 17 Jun 2020 382
18 Dampak Covid-19 Terhadap Ekonomi Indonesia Fakhrul Rozi Yamali, Ririn Noviyanti Putri · EKONOMIS Journal of Economics and Business Open access 8 Sep 2020 364
19 Effect of Coronavirus disease (COVID-19) to tourism industry Nashirah Abu Bakar, Sofian Rosbi · International Journal of Advanced Engineering Research and Science Open access 2020 358
20 Role of Government to Enhance Digital Transformation in Small Service Business Chun-Liang Chen, Yao-Chin Lin, Wei-Hung Chen et al. · Sustainability Open access 20 Jan 2021 355
21 Recent evidence of the development of micro, small and medium enterprises in Indonesia Tulus Tambunan · Journal of global entrepreneurship research Open access 23 Jan 2019 348
22 Dampak Perkembangan Teknologi Informasi dan Komunikasi Terhadap Budaya Daryanto Setiawan · JURNAL SIMBOLIKA Research and Learning in Communication Study Open access 9 Apr 2018 346
23 PENGARUH PANDEMI COVID-19 TERHADAP UMKM DI INDONESIA Rahmi Rosita · JURNAL LENTERA BISNIS Open access 26 Nov 2020 345
24 THEORITICAL REVIEW : TEORI PERBEDAAN GENERASI Yanuar Surya Putra · Among Makarti Open access 3 May 2017 345
25 UPAYA MELESTARIKAN BUDAYA INDONESIA DI ERA GLOBALISASI Hildgardis M.I Nahak · Jurnal Sosiologi Nusantara Open access 25 Jun 2019 326
26 PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI Dinda Sekar Puspitarini, Reni Nuraeni · Jurnal Common Open access 7 Aug 2019 325
27 E-commerce adoption by SMEs in developing countries: evidence from Indonesia Rita Rahayu, John T. Day · Eurasian economic review : Open access 23 Mar 2016 321
28 PENGEMBANGAN DESA WISATA BERBASIS PARTISIPASI MASYARAKAT LOKAL DI DESA WISATA JATILUWIH TABANAN, BALI Made Heny Urmila Dewi · Jurnal Kawistara Open access 17 Aug 2013 320
29 PENGARUH MEDIA SOSIAL TERHADAP PERILAKU REMAJA Wilga Secsio Ratsja Putri, Nunung Nurwati, Meilanny Budiarti S. · Prosiding Penelitian dan Pengabdian kepada Masyarakat Open access 2016 319
30 Komunikasi dan Media Sosial (Communications and Social Media) Errika Dwi Setya Watie · Jurnal The Messenger Open access 23 Mar 2016 316
31 REFORMASI BIROKRASI PUBLIK DI INDONESIA Rosalina Ginting, Titik Haryati 2011 303
32 PENGARUH SISTEM PEMASARAN DIGITAL MARKETING TERHADAP PENINGKATAN VOLUME PENJUALAN HASIL INDUSTRI RUMAHAN Theresia Pradiani · Jurnal Ilmiah Bisnis dan Ekonomi Asia Open access 17 Sep 2018 299
33 MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN Deru R Indika, Cindy Jovita · Jurnal Bisnis Terapan Open access 21 Aug 2017 291
34 COVID-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia Hendy Mustiko Aji, Izra Berakon, Maizaitulaidawati Md Husin · Cogent Business & Management Open access 2020 289
35 Menyelamatkan Usaha Mikro, Kecil dan Menengah dari Dampak Pandemi Covid-19 Dani Sugiri · Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Open access 31 Jul 2020 287
36 Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness Afrizal Tahar, Hosam Alden Riyadh, Hafiez Sofyani et al. · Journal of Asian Finance Economics and Business Open access 8 Sep 2020 280
37 Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial Anjali Chopra, Vrushali Avhad, and Sonali Jaju · Business Perspectives and Research 15 Jun 2020 276
38 Revolusi Industri 4. 0 Berbasis Revolusi Mental Hendra Suwardana · JATI UNIK Jurnal Ilmiah Teknik dan Manajemen Industri Open access 18 Apr 2018 272
39 User Innovativeness and Fintech Adoption in Indonesia Budi Setiawan, Deni Pandu Nugraha, Atika Irawan et al. · Journal of Open Innovation Technology Market and Complexity Open access 12 Aug 2021 261
40 The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention Barween Hikmat Al Kurdi, Muhammad Turki Alshurideh, Iman A. Akour et al. · International Journal of Data and Network Science Open access 2022 258
41 Pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Jawa Tengah Dwitya Aribawa · Jurnal Siasat Bisnis Open access 2016 254
42 Perilaku Pengguna Media Sosial beserta Implikasinya Ditinjau dari Perspektif Psikologi Sosial Terapan Mulawarman Mulawarman, Aldila Dyas Nurfitri · Buletin Psikologi Open access 23 Jun 2017 245
43 A Social Enterprise Approach to Empowering Micro, Small and Medium Enterprises (SMEs) in Indonesia Irfan Ridwan Maksum, Amy Yayuk Sri Rahayu, Dhian Kusumawardhani · Journal of Open Innovation Technology Market and Complexity Open access 20 Jul 2020 239
44 PERILAKU PENGGUNA DAN INFORMASI HOAX DI MEDIA SOSIAL Dedi Rianto Rahadi · JURNAL MANAJEMEN DAN KEWIRAUSAHAAN Open access 30 Jun 2017 233
45 Impact of Covid-19 on Digital Transformation and Sustainability in Small and Medium Enterprises (SMEs): A Conceptual Framework Winarsih Winarsih, Maya Indriastuti, Khoirul Fuad · Advances in intelligent systems and computing Conference paperOpen access 10 Jun 2020 228
46 Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM Rahmatul Jannatin Naimah, Muhammad Wahyu Wardhana, Rudi Haryanto et al. · Jurnal IMPACT Implementation and Action Open access 9 Aug 2020 226
47 Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry Prasetyo Matak Aji, Vanessa Nadhila, Lim Sanny · International Journal of Data and Network Science Open access 2020 219
48 PENGARUH PENGETAHUAN KEUANGAN, SIKAP KEUANGAN, DAN KEPRIBADIAN TERHADAP PERILAKU MANAJEMEN KEUANGAN PADA PELAKU UMKM SENTRA KERAJINAN BATIK KABUPATEN BANTUL Iklima Humaira, Endra Murti Sagoro · Nominal Barometer Riset Akuntansi dan Manajemen Open access 19 Apr 2018 218
49 The Quality of Small and Medium Enterprises Performance Using the Structural Equation Model-Part Least Square (SEM-PLS) Muhammad Irfan Nasution, Muhammad Fahmi, Jufrizen Jufrizen et al. · Journal of Physics Conference Series Conference paperOpen access Mar 2020 215
50 Innovation capability of SMEs through entrepreneurship, marketing capability, relational capital and empowerment Heru Drajat Sulistyo, Siyamtinah · Asia Pacific Management Review Open access 16 Oct 2016 215

Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.