Topic · Demography
SMEs Development and Digital Marketing
SMEs Development and Digital Marketing is a research topic within Demography. Science Explorer counts 117k research works in it since 1954. 9.7% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.
- Covid-19
- pandemic
- Indonesia
- SMEs
- digital marketing
- economic impact
- UMKM
- e-commerce
- financial performance
- social media
- Research works
- 117k fractional, since 1954
- In the world top 10%
- 11k per year above
- Top-10% rate
- 9.7% share of its works in the world top 10%
- Growth, 2018-21 → 2022-25
- +73% the tick is no change
- Largest producer
Indonesia
95% of the 10 largest, 2022-now
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