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Topic · Demography

SMEs Development and Digital Marketing

SMEs Development and Digital Marketing is a research topic within Demography. Science Explorer counts 117k research works in it since 1954. 9.7% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.

  • Covid-19
  • pandemic
  • Indonesia
  • SMEs
  • digital marketing
  • economic impact
  • UMKM
  • e-commerce
  • financial performance
  • social media
Research works
117k
fractional, since 1954
In the world top 10%
11k
per year above
Top-10% rate
9.7%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+73%
the tick is no change
Largest producer
Indonesia
95% of the 10 largest, 2022-now
SMEs Development and Digital Marketing

Which countries lead SMEs Development and Digital Marketing research?

By volume, Indonesia and ?? publish the most (62k and 1.8k works in 2022-now).

By volume, 2022-now

  1. 1 Indonesia 62k works
  2. 2 ?? 1.8k works
  3. 3 Malaysia 438 works
  4. 4 United States 358 works
  5. 5 India 192 works
  6. 6 Russia 132 works
  7. 7 Philippines 94 works
  8. 8 Canada 93 works
  9. 9 China 93 works
  10. 10 Bangladesh 76 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Indonesia: 95.0%??: 2.8%Malaysia: 0.7%United States: 0.5%6 others listed: 1.0%95%largest
Indonesia62k · 95.0%??1,838 · 2.8%Malaysia438 · 0.7%United States358 · 0.5%6 others listed679 · 1.0%

Shares of the rows listed above, not of the whole node.

Which institutions lead SMEs Development and Digital Marketing research?

By volume in 2022-now, Universitas Patria Artha publishes the most SMEs Development and Digital Marketing research, followed by University of Pembangunan Nasional Veteran Jawa Timur and Institut Agama Islam Negeri Bengkulu.

By volume, 2022-now

  1. 1 Universitas Patria ArthaIndonesia 1.8k works
  2. 2 University of Pembangunan Nasional Veteran Jawa TimurIndonesia 1.3k works
  3. 3 Institut Agama Islam Negeri BengkuluIndonesia 1.2k works
  4. 4 Universitas Islam Negeri Sumatera UtaraIndonesia 1.1k works
  5. 5 State University of MalangIndonesia 758 works
  6. 6 Padjadjaran UniversityIndonesia 711 works
  7. 7 Tarumanagara UniversityIndonesia 660 works
  8. 8 Universitas Informatika dan Bisnis IndonesiaIndonesia 631 works
  9. 9 University of MataramIndonesia 626 works
  10. 10 Telkom UniversityIndonesia 626 works

Who are the leading researchers in SMEs Development and Digital Marketing?

The most-cited researchers publishing on SMEs Development and Digital Marketing include Christopher D. Manning, Anthony Giddens and Timothy A. Judge.

  1. 1 Christopher D. Manning United States 179k citations
  2. 2 Anthony Giddens United States 121k citations
  3. 3 Timothy A. Judge United States 95k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in SMEs Development and Digital Marketing?

The most cited paper in SMEs Development and Digital Marketing is "MANAJEMEN SUMBER DAYA MANUSIA" (ERI SUSAN, 2019), with 1,723 citations. Next come "TEKNIK-TEKNIK OBSERVASI (Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-ilmu Sosial)" (771) and "Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic" (695).

Most cited papers
#PaperReleasedCitations
1 MANAJEMEN SUMBER DAYA MANUSIA ERI SUSAN · Adaara Jurnal Manajemen Pendidikan Islam Open access Aug 2019 1,723
2 TEKNIK-TEKNIK OBSERVASI (Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-ilmu Sosial) Hasyim Hasanah · At-Taqaddum Open access 5 Jan 2017 771
3 Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic Anjar Priyono, Abdul Moin, Vera Nur Aini Oktaviani Putri · Journal of Open Innovation Technology Market and Complexity Open access 3 Oct 2020 695
4 Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia Dito Aditia Darma Nasution, Erlina Erlina, Iskandar Muda · Jurnal Benefita Open access 31 Jul 2020 624
5 Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia Rita Rahayu, John T. Day · Procedia - Social and Behavioral Sciences Conference paperOpen access Jul 2015 562
All 100 most cited papers, with filters and sorting

Where is SMEs Development and Digital Marketing research done?

The largest centres of SMEs Development and Digital Marketing research in 2022-now are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Makassar (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Sidoarjo, Sumedang Utara and Banten.

Largest cities, 2022-now

  1. 1 JakartaIndonesia 7.8k works
  2. 2 BandungIndonesia 4.7k works
  3. 3 SurabayaIndonesia 4.4k works
  4. 4 MakassarIndonesia 3.4k works
  5. 5 MedanIndonesia 3.4k works
  6. 6 YogyakartaIndonesia 2.4k works
  7. 7 MalangIndonesia 2.4k works
  8. 8 SemarangIndonesia 2.1k works
  9. 9 BengkuluIndonesia 1.8k works
  10. 10 DenpasarIndonesia 1.6k works

Where it is the local speciality

  1. Sidoarjo56.5 works44×
  2. Sumedang UtaraID · 177.8 works42×
  3. BantenID · 125.0 works38×
  4. Bekasi141.4 works35×
  5. Sumbawa BesarID · 57.2 works32×
  6. SubangID · 38.4 works32×
  7. SumenepID · 74.4 works32×
  8. TabananID · 27.6 works31×
← less than its size predicts1×more →

Location quotient: how much more of its research is in SMEs Development and Digital Marketing than the world average.

See SMEs Development and Digital Marketing on the map

Where is the best place to study SMEs Development and Digital Marketing?

Among universities, judged by research, Universitas Patria Artha, University of Indonesia and Binus University score highest, combining citation excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%10%20%mean 13.26%fractional works in this field (log) →share of work in the world top 10% →Universitas Teknokra…Binus UniversityUniversity of Indone…Universitas Patria A…
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Citation excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Universitas Patria ArthaIndonesia 63.29.2%40.7×1,771 +43.3%
2University of IndonesiaIndonesia 62.815.0%8.5×556 +23.6%
3Binus UniversityIndonesia 62.616.1%13.2×402 +79.1%
4Universitas Teknokrat IndonesiaIndonesia 62.321.1%12.2×37 +54.5%
5Universitas Bhayangkara Jakarta RayaIndonesia 61.716.8%26.3×322 +377.2%
6Padjadjaran UniversityIndonesia 60.910.7%14.5×711 +26.0%
7Universitas Islam Negeri Sumatera UtaraIndonesia 60.510.0%19.3×1,083 +1023.4%
8Universitas Negeri SurabayaIndonesia 60.213.2%9.9×414 +58.1%
9University of Pembangunan Nasional Veteran Jawa TimurIndonesia 59.98.6%35.5×1,343 +412.9%
10University of BrawijayaIndonesia 59.811.9%12.4×606 +65.3%

Universities only. The score blends citation excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in SMEs Development and Digital Marketing, country by country

Is SMEs Development and Digital Marketing research growing?

Output in 2022-2025 was 73% higher than in 2018-2021, peaking in 2023. The fastest-growing topics are SMEs Development and Digital Marketing.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is SMEs Development and Digital Marketing as a percentage of every work published that year, 0.29% in 2024.

still counting0.20%0.40%SMEs Development and Digital Marketing0.21% in 202519801990200020102020

Fractional works of SMEs Development and Digital Marketing over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%SMEs Development and Digital Marketing9.5% in 20252020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

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