SMEs Development and Digital Marketing
SMEs Development and Digital Marketing is a research topic within Demography. Science Explorer counts 117k research works in it since 1954. 9.5% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.
- Covid-19
- pandemic
- Indonesia
- SMEs
- digital marketing
- economic impact
- UMKM
- e-commerce
- financial performance
- social media
- Research works
- 117k fractional, since 1954
- In the world top 10%
- 11k per year above
- Top-10% rate
- 9.5% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +485% the tick is no change
Which countries lead SMEs Development and Digital Marketing research?
By volume, Indonesia and ?? publish the most (61k and 1.8k works in 2022–2025).
By volume, 2022–2025
- 1 Indonesia 61k works
- 2 ?? 1.8k works
- 3 Malaysia 434 works
- 4 United States 350 works
- 5 India 187 works
- 6 Russia 130 works
- 7 Canada 92 works
- 8 Philippines 89 works
- 9 China 80 works
- 10 Bangladesh 74 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead SMEs Development and Digital Marketing research?
By volume in 2022–2025, Universitas Patria Artha publishes the most SMEs Development and Digital Marketing research, followed by University of Pembangunan Nasional Veteran Jawa Timur and Institut Agama Islam Negeri Bengkulu.
By volume, 2022–2025
- 1 Universitas Patria Artha Indonesia 1.7k works
- 2 University of Pembangunan Nasional Veteran Jawa Timur Indonesia 1.3k works
- 3 Institut Agama Islam Negeri Bengkulu Indonesia 1.2k works
- 4 Universitas Islam Negeri Sumatera Utara Indonesia 1.1k works
- 5 State University of Malang Indonesia 732 works
- 6 Padjadjaran University Indonesia 700 works
- 7 Tarumanagara University Indonesia 646 works
- 8 Universitas Informatika dan Bisnis Indonesia Indonesia 612 works
- 9 Telkom University Indonesia 612 works
- 10 University of Mataram Indonesia 608 works
Who are the leading researchers in SMEs Development and Digital Marketing?
The most-cited researchers publishing on SMEs Development and Digital Marketing include Philip Kotler.
- 1 Philip Kotler 967 citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is SMEs Development and Digital Marketing research done?
The largest centres of SMEs Development and Digital Marketing research in 2022–2025 are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Makassar (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Sidoarjo, Sumedang Utara and Banten.
Largest cities, 2022–2025
- 1 Jakarta Indonesia 7.6k works
- 2 Bandung Indonesia 4.6k works
- 3 Surabaya Indonesia 4.2k works
- 4 Makassar Indonesia 3.3k works
- 5 Medan Indonesia 3.3k works
- 6 Yogyakarta Indonesia 2.4k works
- 7 Malang Indonesia 2.3k works
- 8 Semarang Indonesia 2k works
- 9 Bengkulu Indonesia 1.8k works
- 10 Denpasar Indonesia 1.5k works
Where it is the local speciality
- Sidoarjo53.6 works41×
- Sumedang UtaraID · 173.9 works39×
- BantenID · 124.9 works36×
- Bekasi138.6 works34×
- SubangID · 37.9 works31×
- Sumbawa BesarID · 56.6 works31×
- SumenepID · 71.9 works30×
- TabananID · 27.0 works29×
Location quotient: how much more of its research is in SMEs Development and Digital Marketing than the world average.
Where is the best place to study SMEs Development and Digital Marketing?
Among universities, judged by research, Universitas Patria Artha, University of Brawijaya and Multimedia Nusantara University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | Universitas Patria Artha Indonesia | 67.6 | 6.3% | 35.5× | 1,711 | +1231.8% |
| 2 | University of Brawijaya Indonesia | 66.9 | 9.6% | 11.1× | 600 | +201.7% |
| 3 | Multimedia Nusantara University Indonesia | 66.8 | 17.4% | 21.8× | 96 | +271.7% |
| 4 | University of Pembangunan Nasional Veteran Jawa Timur Indonesia | 66.0 | 6.2% | 31.2× | 1,305 | +1207.8% |
| 5 | Padjadjaran University Indonesia | 66.0 | 8.0% | 13.7× | 700 | +1283.1% |
| 6 | Universitas Esa Unggul Indonesia | 65.9 | 13.1% | 16.5× | 242 | +641.9% |
| 7 | Universitas Islam Negeri Sumatera Utara Indonesia | 65.7 | 6.9% | 17.0× | 1,053 | +1095.1% |
| 8 | Mercu Buana University Indonesia | 65.6 | 9.5% | 23.7× | 504 | +2202.8% |
| 9 | Universitas Bhayangkara Jakarta Raya Indonesia | 65.6 | 11.8% | 23.6× | 320 | +1615.4% |
| 10 | Institut Agama Islam Negeri Bengkulu Indonesia | 65.3 | 5.8% | 13.4× | 1,169 | +1737.9% |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is SMEs Development and Digital Marketing research growing?
Output in 2018–2022 was 485% higher than in 2013–2017, peaking in 2023. The fastest-growing topics are SMEs Development and Digital Marketing.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.