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Nonprofit · Cambridge · United States

Marketing Science Institute

In research, Marketing Science Institute stands highest in Social Sciences (#5,186 of 16,945 worldwide), over all time.

msi.orgROR OpenAlex
World rank, all time
#24,535
of 42,892
Rank in United States
#5,268
of 8,685
Research works
194
▲ 31% vs 2013–17
Citations
12k
64.0 per fractional work
Top-10% rate
20.2%
record average 16.5%
Open access
27%
world 28%

What is Marketing Science Institute known for in research?

The fields where it stands highest, over all time, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorks
Social SciencesDomain #5,186 of 16,945 28.7%156

Each strip is that field’s whole ranked pool, with the notch where Marketing Science Institute sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.35× its world share, 0 worksAgricultural and Bio…Computer Science: 0.49× its world share, 1 worksComputer ScienceEngineering: 0.42× its world share, 2 worksEngineeringEnvironmental Science: 0.58× its world share, 1 worksEnvironmental ScienceMathematics: 0.70× its world share, 0 worksMathematicsHealth Professions: 2.17× its world share, 2 worksHealth ProfessionsMedicine: 0.22× its world share, 1 worksMedicineBusiness, Management and Accounting: 13.28× its world share, 12 worksBusiness, Management…Decision Sciences: 7.26× its world share, 2 worksDecision SciencesEconomics, Econometrics and Finance: 4.14× its world share, 2 worksEconomics, Econometr…Psychology: 1.54× its world share, 1 worksPsychologySocial Sciences: 0.89× its world share, 3 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 13.3×. Every wedge is a field page.

Who are the top researchers at Marketing Science Institute?

Ranked on the composite score, Ruth N. Bolton lead among researchers whose main affiliation is Marketing Science Institute.

  1. 1 Ruth N. Bolton United States · #140,965 worldwide 382 citations · 20 works
All ranked researchers at Marketing Science Institute

Which keywords describe research at Marketing Science Institute?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Consumer Behavior, Brand Equity, Customer Relationship Management, E-commerce, Brand Community, Brand Trust, Mobile Health and Sustainability.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 27 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 27 words, with their numbers
  1. Consumer Behavior4▲ 21×8 topics
  2. Brand Equity3▲ 154×2 topics
  3. Sustainability2▲ 3.8×12 topics
  4. Customer Relationship Management2▲ 55×2 topics
  5. Brand Community2▲ 136×1 topic
  6. Brand Trust2▲ 136×1 topic
  7. E-commerce2▲ 13×3 topics
  8. Big Data2▲ 7.5×5 topics
  9. Investment Decisions2▲ 53×3 topics
  10. Mobile Health2▲ 49×3 topics
  11. Social Media2▲ 4.3×7 topics
  12. Customer Experience2▲ 40×4 topics
  13. Economic Development1▲ 5.8×7 topics
  14. Information Technology1▲ 9.6×2 topics
  15. Sustainable Development1▲ 3.1×2 topics
  16. Adherence1▲ 37×2 topics
  17. Artificial Intelligence1▲ 3.3×4 topics
  18. Corporate Governance1▲ 6.0×4 topics
  19. Digital Capital1▲ 239×1 topic
  20. Digital Transformation1▲ 8.1×6 topics
  21. Value Chains1▲ 239×1 topic
  22. Data Mining1▲ 5.7×3 topics
  23. Supply Chain Management1▲ 4.4×5 topics
  24. Entrepreneurship1▲ 9.6×4 topics
  25. Health Apps1▲ 68×1 topic
  26. User-Generated Content1▲ 27×2 topics
  27. mHealth1▲ 68×1 topic

Which research topics does Marketing Science Institute publish most on?

By volume in 2022–2025: Consumer Behavior in Brand Consumption and Identification, Corporate Governance and Management, Mobile Health and mHealth Applications and Digital Marketing and Social Media.

Consumer Behavior in Bra…2Consumer Behavior in Brand Consumption and Identification: 2 fractional worksCorporate Governance and Management: 1 fractional worksMobile Health and mHealt…1Mobile Health and mHealth Applications: 1 fractional worksDigital Marketing and So…1Digital Marketing and Social Media: 1 fractional worksConsumer Market Behavior and Pricing: 1 fractional worksMarketing and Advertising Strategies: 1 fractional worksBig Data and Business In…1Big Data and Business Intelligence: 1 fractional worksReal estate and construction management: 1 fractional worksDigital Innovation in Industries: 1 fractional worksTechnology Adoption and User Behaviour: 0 fractional works
MarketingStrategy and ManagementGeneral Health ProfessionsSociology and Political Science4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Consumer Behavior in Brand Consumption and Identification Marketing 2 works
  2. 2 Corporate Governance and Management Strategy and Management 1 works
  3. 3 Mobile Health and mHealth Applications General Health Professions 1 works
  4. 4 Digital Marketing and Social Media Sociology and Political Science 1 works
  5. 5 Consumer Market Behavior and Pricing Marketing 1 works
  6. 6 Marketing and Advertising Strategies Marketing 1 works
  7. 7 Big Data and Business Intelligence Management Information Systems 1 works
  8. 8 Real estate and construction management Architecture 1 works
  9. 9 Digital Innovation in Industries Management of Technology and Innovation 1 works
  10. 10 Technology Adoption and User Behaviour Information Systems and Management 0 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available26.7%not open73.3%

World: 28% of research is openly available.

with international co-authors24.3%domestic only75.7%

World: 19% is written across borders.

How has Marketing Science Institute's research output changed?

Output in 2018–2022 was 31% higher than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Cambridge

All research institutions in Cambridge

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.