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Researcher · Cairo University · Egypt

Abeer Abdelrahman Mahrous

Abeer Abdelrahman Mahrous publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-6082-4621 OpenAlex
World rank
#193,482
of 7,710,434 ranked researchers
Rank in Egypt
#505
of 36,277
Works
72
Citations
1.2k
Citations per work
16.8
h-index
21
i10-index 31Top 5.7% in Sociology and Political Science
Abeer Abdelrahman Mahrous

What does Abeer Abdelrahman Mahrous research?

Abeer Abdelrahman Mahrous's work is mostly in Business, Management and Accounting (40%), Social Sciences (23%), Decision Sciences (9%).

Social Sciences: 52 works · 72.0% of their workBusiness, Management and Accounting: 29 works · 39.8% of their workMarketing: 15 works · 20.4% of their workOrganizational Behavior and Human Resource Management: 7 works · 9.7% of their workManagement of Technology and Innovation: 4 works · 5.4% of their workStrategy and Management: 3 works · 4.3% of their workSocial Sciences: 17 works · 23.1% of their workSociology and Political Science: 17 works · 23.1% of their workDecision Sciences: 7 works · 9.1% of their workInformation Systems and Management: 7 works · 9.1% of their workEverything else: 20 works · 28.0% of their workTHEIR WORKAbeer AbdelrahmanMahrous72works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2939.8%
    2. Social Sciences1723.1%
    3. Decision Sciences79.1%
  2. Everything else2028.0%
  1. 1Sociology and Political Science23% of their works
  2. 2Marketing20% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Information Systems and Management9% of their works
  5. 5Management of Technology and Innovation5% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Abeer Abdelrahman Mahrous's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Information Systems, Technology Acceptance Model, Brand Equity, Brand Trust and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth301 topic
  2. Social Media301 topic
  3. Consumer Behavior252 topics
  4. Information Systems171 topic
  5. Technology Acceptance Model171 topic
  6. Brand Equity161 topic
  7. Brand Trust161 topic
  8. Customer Satisfaction151 topic
  9. Service Quality151 topic
  10. Customer Experience101 topic
  11. Multichannel Retailing101 topic
  12. Environmental Innovation91 topic
  13. Green Consumption91 topic
  14. Entrepreneurial Orientation61 topic
  15. Opportunity Recognition61 topic
  16. Emerging Markets51 topic
  17. Frugal Innovation51 topic

Where does Abeer Abdelrahman Mahrous work?

Abeer Abdelrahman Mahrous's main affiliation in the publication record is Cairo University, Egypt.

How many publications and citations does Abeer Abdelrahman Mahrous have?

OpenAlex counts 72 works and 1,212 citations for Abeer Abdelrahman Mahrous, an h-index of 21, ranking #193,482 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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