Question 1

What does Adele D. Berndt research?

Accepted Answer

Adele D. Berndt publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

Question 2

Which keywords describe Adele D. Berndt's research?

Accepted Answer

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Community, Brand Trust, Customer Satisfaction and Service Quality.

Question 3

Where does Adele D. Berndt work?

Accepted Answer

Adele D. Berndt's main affiliation in the publication record is Jönköping University, Sweden.

Question 4

How many publications and citations does Adele D. Berndt have?

Accepted Answer

OpenAlex counts 106 works and 863 citations for Adele D. Berndt, an h-index of 15, ranking #1,351,734 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Adele D. Berndt's h-index high?

Accepted Answer

An h-index of 15 is at or above that of 80% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 23%.

Discussion