Adele D. Berndt
Adele D. Berndt publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #1,351,734 of 7,710,434 ranked researchers
- Rank in Sweden
- #17,440 of 71,437
- Works
- 106
- Citations
- 863
- Citations per work
- 8.1
What does Adele D. Berndt research?
Adele D. Berndt's work is mostly in Business, Management and Accounting (50%), Social Sciences (22%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences7671.7%
- Business, Management and Accounting5349.8%
- Social Sciences2321.9%
- Everything else3028.3%
- 1Marketing29% of their works
- 2Sociology and Political Science18% of their works
- 3Organizational Behavior and Human Resource Management11% of their works
- 4Strategy and Management6% of their works
- 5Management of Technology and Innovation4% of their works
- 6Gender Studies4% of their works
Research topics
Which keywords describe Adele D. Berndt's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Community, Brand Trust, Customer Satisfaction and Service Quality.
- Marketing Education
- Financial Performance
- Sharing Economy
- Multichannel Retailing
- Integrated Marketing Communication
- Service Quality
- Brand Trust
- Social Media
- Consumer Behavior
- Brand Equity
- Electronic Word-of-Mouth
- Brand Community
- Customer Satisfaction
- IMC
- Customer Experience
- Collaborative Consumption
- Corporate Reputation
- Experiential Learning
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Brand Equity382 topics
- Consumer Behavior342 topics
- Electronic Word-of-Mouth261 topic
- Social Media261 topic
- Brand Community251 topic
- Brand Trust251 topic
- Customer Satisfaction241 topic
- Service Quality241 topic
- IMC131 topic
- Integrated Marketing Communication131 topic
- Customer Experience101 topic
- Multichannel Retailing101 topic
- Collaborative Consumption91 topic
- Sharing Economy91 topic
- Corporate Reputation71 topic
- Financial Performance71 topic
- Experiential Learning61 topic
- Marketing Education61 topic
Where does Adele D. Berndt work?
Adele D. Berndt's main affiliation in the publication record is Jönköping University, Sweden.
How many publications and citations does Adele D. Berndt have?
OpenAlex counts 106 works and 863 citations for Adele D. Berndt, an h-index of 15, ranking #1,351,734 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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Discussion
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