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Researcher · Federal University of Agriculture · Nigeria

Adetoun Adedotun Amubode

Adetoun Adedotun Amubode publishes mostly in Marketing, Museology and Management of Technology and Innovation, on topics such as Fashion and Cultural Textiles, Entrepreneurship Studies and Influences and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-3133-7522 OpenAlex
World rank
#3,136,975
of 7,710,434 ranked researchers
Rank in Nigeria
#4,794
of 26,141
Works
19
Citations
57
Citations per work
3.0
h-index
4
i10-index 1Top 85% in Marketing
Adetoun Adedotun Amubode

What does Adetoun Adedotun Amubode research?

Adetoun Adedotun Amubode's work is mostly in Business, Management and Accounting (30%), Arts and Humanities (15%), Medicine (6%).

Social Sciences: 9 works · 49.0% of their workBusiness, Management and Accounting: 6 works · 29.8% of their workMarketing: 3 works · 17.0% of their workManagement of Technology and Innovation: 2 works · 8.5% of their workOrganizational Behavior and Human Resource Management: 1 works · 4.3% of their workArts and Humanities: 3 works · 14.9% of their workMuseology: 3 works · 14.9% of their workSocial Sciences: 1 works · 4.3% of their workEducation: 1 works · 4.3% of their workEverything else: 8 works · 44.6% of their workHealth Sciences: 1 works · 6.4% of their workMedicine: 1 works · 6.4% of their workPublic Health, Environmental and Occupational Health: 1 works · 6.4% of their workTHEIR WORKAdetoun AdedotunAmubode19works
Health Sciences6%Social Sciences49%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting629.8%
    2. Arts and Humanities314.9%
    3. Social Sciences14.3%
  2. Everything else844.6%
    1. Medicine16.4%
  1. 1Marketing17% of their works
  2. 2Museology15% of their works
  3. 3Management of Technology and Innovation8% of their works
  4. 4Public Health, Environmental and Occupational Health6% of their works
  5. 5Organizational Behavior and Human Resource Management4% of their works
  6. 6Education4% of their works

Research topics

Which keywords describe Adetoun Adedotun Amubode's research?

The keywords of their largest research topics: Sustainability, Clothing, Consumer Behavior, Fashion, Brand Equity, Brand Trust, Entrepreneurial Orientation and Opportunity Recognition.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Sustainability72 topics
  2. Clothing51 topic
  3. Consumer Behavior52 topics
  4. Fashion51 topic
  5. Brand Equity31 topic
  6. Brand Trust31 topic
  7. Entrepreneurial Orientation31 topic
  8. Opportunity Recognition31 topic
  9. Craftivism21 topic
  10. Customer Experience21 topic
  11. Dyeing21 topic
  12. Environmental Innovation21 topic
  13. Green Consumption21 topic
  14. Handicraft21 topic
  15. Moisture Management21 topic
  16. Multichannel Retailing21 topic
  17. Textiles21 topic
  18. Thermal Properties21 topic

Where does Adetoun Adedotun Amubode work?

Adetoun Adedotun Amubode's main affiliation in the publication record is Federal University of Agriculture, Nigeria.

How many publications and citations does Adetoun Adedotun Amubode have?

OpenAlex counts 19 works and 57 citations for Adetoun Adedotun Amubode, an h-index of 4, ranking #3,136,975 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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