Alexander Leischnig
Alexander Leischnig publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Corporate Governance and Management and Digital Innovation in Industries.
- World rank
- #455,851 of 1,633,909 ranked researchers
- Rank in Germany
- #27,142 of 86,443
- Works
- 21
- Citations
- 136
- Citations per work
- 6.5
What does Alexander Leischnig research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing31% of their works
- 2Strategy and Management20% of their works
- 3Management of Technology and Innovation11% of their works
- 4Tourism, Leisure and Hospitality Management9% of their works
- 5Organizational Behavior and Human Resource Management6% of their works
- 6Sociology and Political Science3% of their works
Research topics
Which keywords describe Alexander Leischnig's research?
The keywords of their largest research topics: Consumer Behavior, E-commerce, Customer Experience, Brand Equity, Brand Trust, Information Technology, Value Chains and Business Models.
- History
- Service Quality
- Co-Creation
- Wine Choice
- Marketing Strategies
- Business Models
- Information Technology
- Brand Equity
- E-commerce
- Consumer Behavior
- Customer Experience
- Brand Trust
- Value Chains
- Digital Transformation
- Retail Economics
- Wine Tourism
- Customer Satisfaction
- Value Creation
- Science
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior103 topics
- E-commerce62 topics
- Customer Experience52 topics
- Brand Equity41 topic
- Brand Trust41 topic
- Information Technology41 topic
- Value Chains41 topic
- Business Models31 topic
- Digital Transformation31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Wine Choice31 topic
- Wine Tourism31 topic
- Co-Creation21 topic
- Customer Satisfaction21 topic
- Service Quality21 topic
- Value Creation21 topic
- History11 topic
- Science11 topic
Where does Alexander Leischnig work?
Alexander Leischnig's main affiliation in the publication record is University of Bamberg, Germany.
How many publications and citations does Alexander Leischnig have?
Science Explorer counts 21 works and 136 citations for Alexander Leischnig, ranking #455,851 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.