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Researcher · University of Nicosia · Cyprus

Alkis Thrassou

Alkis Thrassou publishes mostly in Strategy and Management, Sociology and Political Science and Marketing, on topics such as Digital Marketing and Social Media, Innovation and Knowledge Management and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-9409-6602 OpenAlex
World rank
#31,252
of 7,710,434 ranked researchers
Rank in Cyprus
#23
of 3,055
Works
311
Citations
9.8k
Citations per work
31.4
h-index
51
i10-index 143Top 0.7% in Strategy and Management
Alkis Thrassou

What does Alkis Thrassou research?

Alkis Thrassou's work is mostly in Business, Management and Accounting (42%), Social Sciences (13%), Economics, Econometrics and Finance (7%).

Social Sciences: 191 works · 61.3% of their workBusiness, Management and Accounting: 130 works · 41.9% of their workStrategy and Management: 59 works · 19.0% of their workMarketing: 34 works · 10.9% of their workOrganizational Behavior and Human Resource Management: 25 works · 7.9% of their workAccounting: 13 works · 4.1% of their workSocial Sciences: 39 works · 12.7% of their workSociology and Political Science: 39 works · 12.7% of their workEconomics, Econometrics and Finance: 21 works · 6.7% of their workEconomics and Econometrics: 21 works · 6.7% of their workEverything else: 120 works · 38.7% of their workTHEIR WORKAlkis Thrassou311works
Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting13041.9%
    2. Social Sciences3912.7%
    3. Economics, Econometrics and Finance216.7%
  2. Everything else12038.7%
  1. 1Strategy and Management19% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Marketing11% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Economics and Econometrics7% of their works
  6. 6Accounting4% of their works

Research topics

Which keywords describe Alkis Thrassou's research?

The keywords of their largest research topics: Consumer Behavior, Strategic Alliances, Electronic Word-of-Mouth, Social Media, Dynamic Capabilities, Knowledge Transfer, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior542 topics
  2. Strategic Alliances542 topics
  3. Electronic Word-of-Mouth411 topic
  4. Social Media411 topic
  5. Dynamic Capabilities341 topic
  6. Knowledge Transfer341 topic
  7. Brand Equity331 topic
  8. Brand Trust331 topic
  9. Customer Satisfaction311 topic
  10. Service Quality311 topic
  11. Foreign Direct Investment261 topic
  12. Institutional Environment261 topic
  13. Mega Events241 topic
  14. Sport Tourism241 topic
  15. Wine Choice211 topic
  16. Wine Tourism211 topic
  17. Business Networks201 topic
  18. Coopetition201 topic

Where does Alkis Thrassou work?

Alkis Thrassou's main affiliation in the publication record is University of Nicosia, Cyprus.

How many publications and citations does Alkis Thrassou have?

OpenAlex counts 311 works and 9,756 citations for Alkis Thrassou, an h-index of 51, ranking #31,252 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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