Amonrat Thoumrungroje
Amonrat Thoumrungroje publishes mostly in Strategy and Management, Sociology and Political Science and Marketing, on topics such as International Business and FDI, Innovation and Knowledge Management and Technology Adoption and User Behaviour.
- World rank
- #640,527 of 7,710,434 ranked researchers
- Rank in Thailand
- #798 of 23,698
- Works
- 46
- Citations
- 861
- Citations per work
- 18.7
What does Amonrat Thoumrungroje research?
Amonrat Thoumrungroje's work is mostly in Business, Management and Accounting (54%), Social Sciences (10%), Decision Sciences (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences3269.0%
- Business, Management and Accounting2554.0%
- Social Sciences49.7%
- Decision Sciences25.3%
- Everything else1431.0%
- 1Strategy and Management36% of their works
- 2Sociology and Political Science10% of their works
- 3Marketing8% of their works
- 4Information Systems and Management5% of their works
- 5Organizational Behavior and Human Resource Management5% of their works
- 6Accounting4% of their works
Research topics
- International Business and FDI
- Innovation and Knowledge Management
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Corporate Finance and Governance
- Entrepreneurship Studies and Influences
- Customer Service Quality and Loyalty
Which keywords describe Amonrat Thoumrungroje's research?
The keywords of their largest research topics: Foreign Direct Investment, Institutional Environment, Social Capital, Dynamic Capabilities, Knowledge Transfer, Information Systems, Technology Acceptance Model and Brand Trust.
- Opportunity Recognition
- Customer Satisfaction
- Corporate Governance
- Electronic Word-of-Mouth
- Brand Trust
- Information Systems
- Dynamic Capabilities
- Institutional Environment
- Foreign Direct Investment
- Social Capital
- Knowledge Transfer
- Technology Acceptance Model
- Consumer Behavior
- Social Media
- Investor Protection
- Entrepreneurial Orientation
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Foreign Direct Investment191 topic
- Institutional Environment191 topic
- Social Capital172 topics
- Dynamic Capabilities141 topic
- Knowledge Transfer141 topic
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Brand Trust51 topic
- Consumer Behavior51 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Corporate Governance41 topic
- Investor Protection41 topic
- Customer Satisfaction31 topic
- Entrepreneurial Orientation31 topic
- Opportunity Recognition31 topic
- Service Quality31 topic
Where does Amonrat Thoumrungroje work?
Amonrat Thoumrungroje's main affiliation in the publication record is Assumption University, Thailand.
How many publications and citations does Amonrat Thoumrungroje have?
OpenAlex counts 46 works and 861 citations for Amonrat Thoumrungroje, an h-index of 14, ranking #640,527 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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