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Researcher · University College Dublin · Ireland

Andrea Prothero

Andrea Prothero publishes mostly in Marketing, Gender Studies and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Media, Gender, and Advertising.

ORCID 0000-0002-5273-321X OpenAlex
World rank
#210,783
of 7,710,434 ranked researchers
Rank in Ireland
#569
of 21,376
Works
106
Citations
6.7k
Citations per work
63.3
h-index
29
i10-index 49Top 5.2% in Marketing
Andrea Prothero

What does Andrea Prothero research?

Andrea Prothero's work is mostly in Business, Management and Accounting (34%), Social Sciences (25%), Agricultural and Biological Sciences (5%).

Social Sciences: 62 works · 58.3% of their workBusiness, Management and Accounting: 36 works · 33.5% of their workMarketing: 30 works · 28.5% of their workOrganizational Behavior and Human Resource Management: 5 works · 5.0% of their workSocial Sciences: 26 works · 24.8% of their workGender Studies: 14 works · 13.6% of their workSociology and Political Science: 12 works · 11.2% of their workEverything else: 34 works · 31.7% of their workLife Sciences: 5 works · 5.0% of their workAgricultural and Biological Sciences: 5 works · 5.0% of their workPlant Science: 5 works · 5.0% of their workPhysical Sciences: 5 works · 5.0% of their workEnvironmental Science: 5 works · 5.0% of their workManagement, Monitoring, Policy and Law: 5 works · 5.0% of their workTHEIR WORKAndrea Prothero106works
Life Sciences5%Physical Sciences5%Social Sciences58%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3633.5%
    2. Social Sciences2624.8%
  2. Everything else3431.7%
    1. Agricultural and Biological Sciences55.0%
    1. Environmental Science55.0%
  1. 1Marketing28% of their works
  2. 2Gender Studies14% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Management, Monitoring, Policy and Law5% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Plant Science5% of their works

Research topics

Which keywords describe Andrea Prothero's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Environmental Innovation, Green Consumption, Social Media, Advertising and Gender Roles.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior683 topics
  2. Brand Equity291 topic
  3. Brand Trust291 topic
  4. Environmental Innovation271 topic
  5. Green Consumption271 topic
  6. Social Media182 topics
  7. Advertising131 topic
  8. Gender Roles131 topic
  9. Food Quality121 topic
  10. Organic Agriculture121 topic
  11. Feminism101 topic
  12. Neoliberalism101 topic
  13. Consumer Engagement81 topic
  14. Electronic Word-of-Mouth81 topic
  15. Experiential Learning81 topic
  16. Marketing Education81 topic
  17. Institutional Theory71 topic
  18. Organizational Change71 topic

Where does Andrea Prothero work?

Andrea Prothero's main affiliation in the publication record is University College Dublin, Ireland.

How many publications and citations does Andrea Prothero have?

OpenAlex counts 106 works and 6,712 citations for Andrea Prothero, an h-index of 29, ranking #210,783 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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