Andrea Prothero
Andrea Prothero publishes mostly in Marketing, Gender Studies and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Reproductive Health and Technologies and Media, Gender, and Advertising.
- World rank
- #159,135 of 1,633,909 ranked researchers
- Rank in Ireland
- #422 of 4,477
- Works
- 32
- Citations
- 173
- Citations per work
- 5.4
What does Andrea Prothero research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Gender Studies17% of their works
- 3Sociology and Political Science17% of their works
- 4Reproductive Medicine10% of their works
- 5Economics and Econometrics7% of their works
- 6Management of Technology and Innovation3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Reproductive Health and Technologies
- Media, Gender, and Advertising
- Digital Marketing and Social Media
- Food Waste Reduction and Sustainability
- Organic Food and Agriculture
- Environmental Education and Sustainability
- Innovation and Socioeconomic Development
Which keywords describe Andrea Prothero's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Infertility, Reproductive Technologies, Advertising, Electronic Word-of-Mouth and Environmental Impact.
- Pro-environmental Behavior
- Frugal Innovation
- Food Quality
- Emerging Markets
- Social Media
- Environmental Impact
- Advertising
- Infertility
- Brand Equity
- Consumer Behavior
- Brand Trust
- Reproductive Technologies
- Electronic Word-of-Mouth
- Gender Roles
- Sustainability
- Environmental Attitudes
- Food Waste
- Organic Agriculture
- Supply Chain
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior62 topics
- Brand Equity51 topic
- Brand Trust51 topic
- Infertility31 topic
- Reproductive Technologies31 topic
- Advertising21 topic
- Electronic Word-of-Mouth21 topic
- Environmental Impact22 topics
- Gender Roles21 topic
- Social Media21 topic
- Sustainability22 topics
- Emerging Markets11 topic
- Environmental Attitudes11 topic
- Food Quality11 topic
- Food Waste11 topic
- Frugal Innovation11 topic
- Organic Agriculture11 topic
- Pro-environmental Behavior11 topic
- Supply Chain11 topic
Where does Andrea Prothero work?
Andrea Prothero's main affiliation in the publication record is University College Dublin, Ireland.
How many publications and citations does Andrea Prothero have?
Science Explorer counts 32 works and 173 citations for Andrea Prothero, ranking #159,135 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.