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Researcher · Akwa Ibom State University · Nigeria

Aniebiet Etuk

Aniebiet Etuk publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0002-8368-5484 OpenAlex
World rank
#4,929,114
of 7,710,434 ranked researchers
Rank in Nigeria
#10,781
of 26,141
Works
29
Citations
102
Citations per work
3.5
h-index
6
i10-index 5Top 68% in Marketing
Aniebiet Etuk

What does Aniebiet Etuk research?

Aniebiet Etuk's work is mostly in Business, Management and Accounting (44%), Social Sciences (15%), Decision Sciences (7%).

Social Sciences: 21 works · 72.3% of their workBusiness, Management and Accounting: 13 works · 44.5% of their workMarketing: 9 works · 30.6% of their workOrganizational Behavior and Human Resource Management: 2 works · 8.3% of their workStrategy and Management: 2 works · 5.6% of their workSocial Sciences: 4 works · 15.3% of their workSociology and Political Science: 4 works · 15.3% of their workDecision Sciences: 2 works · 6.9% of their workInformation Systems and Management: 2 works · 6.9% of their workEconomics, Econometrics and Finance: 2 works · 5.6% of their workEconomics and Econometrics: 2 works · 5.6% of their workEverything else: 8 works · 27.7% of their workTHEIR WORKAniebiet Etuk29works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1344.5%
    2. Social Sciences415.3%
    3. Decision Sciences26.9%
    4. Economics, Econometrics and Finance25.6%
  2. Everything else827.7%
  1. 1Marketing31% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Strategy and Management6% of their works

Research topics

Which keywords describe Aniebiet Etuk's research?

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Community, Brand Trust, Customer Experience and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Brand Equity142 topics
  2. Consumer Behavior122 topics
  3. Electronic Word-of-Mouth111 topic
  4. Social Media111 topic
  5. Brand Community91 topic
  6. Brand Trust91 topic
  7. Customer Experience51 topic
  8. Customer Satisfaction51 topic
  9. IMC51 topic
  10. Information Systems51 topic
  11. Integrated Marketing Communication51 topic
  12. Multichannel Retailing51 topic
  13. Service Quality51 topic
  14. Technology Acceptance Model51 topic
  15. COVID-1931 topic
  16. Pandemic31 topic
  17. Emerging Markets21 topic
  18. Frugal Innovation21 topic

Where does Aniebiet Etuk work?

Aniebiet Etuk's main affiliation in the publication record is Akwa Ibom State University, Nigeria.

How many publications and citations does Aniebiet Etuk have?

OpenAlex counts 29 works and 102 citations for Aniebiet Etuk, an h-index of 6, ranking #4,929,114 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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