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Researcher · Management Development Institute · India

Avinash Kapoor

Avinash Kapoor publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Packaging Perceptions and Trends.

ORCID 0000-0003-1611-1285 OpenAlex
World rank
#4,154,029
of 7,710,434 ranked researchers
Rank in India
#101,389
of 280,097
Works
22
Citations
42
Citations per work
1.9
h-index
3
i10-index 2Top 93% in Marketing
Avinash Kapoor

What does Avinash Kapoor research?

Avinash Kapoor's work is mostly in Business, Management and Accounting (67%), Social Sciences (17%).

Social Sciences: 18 works · 83.3% of their workBusiness, Management and Accounting: 15 works · 66.6% of their workMarketing: 11 works · 50.0% of their workOrganizational Behavior and Human Resource Management: 1 works · 5.0% of their workStrategy and Management: 1 works · 5.0% of their workAccounting: 1 works · 3.3% of their workBusiness and International Management: 1 works · 3.3% of their workSocial Sciences: 4 works · 16.7% of their workSociology and Political Science: 4 works · 16.7% of their workEverything else: 4 works · 16.7% of their workTHEIR WORKAvinash Kapoor22works
Social Sciences83%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1566.6%
    2. Social Sciences416.7%
  2. Everything else416.7%
  1. 1Marketing50% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Organizational Behavior and Human Resource Management5% of their works
  4. 4Strategy and Management5% of their works
  5. 5Business and International Management3% of their works
  6. 6Accounting3% of their works

Research topics

Which keywords describe Avinash Kapoor's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media, Consumer Perception and Packaging Design.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Consumer Behavior213 topics
  2. Brand Equity142 topics
  3. Brand Community121 topic
  4. Brand Trust121 topic
  5. Electronic Word-of-Mouth71 topic
  6. Social Media71 topic
  7. Consumer Perception51 topic
  8. Packaging Design51 topic
  9. Customer Experience41 topic
  10. Environmental Innovation41 topic
  11. Green Consumption41 topic
  12. Multichannel Retailing41 topic
  13. Sustainability42 topics
  14. Clothing21 topic
  15. Corporate Responsibility21 topic
  16. Emerging Markets21 topic
  17. Fashion21 topic
  18. Frugal Innovation21 topic
  19. Global Networks21 topic

Where does Avinash Kapoor work?

Avinash Kapoor's main affiliation in the publication record is Management Development Institute, India.

How many publications and citations does Avinash Kapoor have?

OpenAlex counts 22 works and 42 citations for Avinash Kapoor, an h-index of 3, ranking #4,154,029 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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