Barbara B. Stern
Barbara B. Stern publishes mostly in Marketing, Gender Studies and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Media Influence and Health and Media, Gender, and Advertising.
- World rank
- #37,342 of 1,633,909 ranked researchers
- Rank in United States
- #17,306 of 358,040
- Works
- 36
- Citations
- 404
- Citations per work
- 11.2
What does Barbara B. Stern research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing18% of their works
- 2Gender Studies15% of their works
- 3Literature and Literary Theory12% of their works
- 4Experimental and Cognitive Psychology9% of their works
- 5Communication6% of their works
- 6Management of Technology and Innovation6% of their works
Research topics
Which keywords describe Barbara B. Stern's research?
The keywords of their largest research topics: Brand Equity, Content Analysis, Brand Trust, Consumer Behavior, Advertising, Gender Roles, Narrative Persuasion and Transportation.
- Time
- Metaphor
- Marketing Education
- IMC
- Experiential Learning
- Transportation
- Gender Roles
- Consumer Behavior
- Content Analysis
- Brand Equity
- Brand Trust
- Advertising
- Narrative Persuasion
- Agenda Setting
- Feminism
- Integrated Marketing Communication
- Media Framing
- Neoliberalism
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Brand Equity62 topics
- Content Analysis52 topics
- Brand Trust41 topic
- Consumer Behavior41 topic
- Advertising31 topic
- Gender Roles31 topic
- Narrative Persuasion31 topic
- Transportation31 topic
- Agenda Setting21 topic
- Experiential Learning21 topic
- Feminism21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Marketing Education21 topic
- Media Framing21 topic
- Metaphor21 topic
- Neoliberalism21 topic
- Time21 topic
Where does Barbara B. Stern work?
Barbara B. Stern's main affiliation in the publication record is Rutgers, The State University of New Jersey, United States.
How many publications and citations does Barbara B. Stern have?
Science Explorer counts 36 works and 404 citations for Barbara B. Stern, ranking #37,342 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.