Barry J. Babin
Barry J. Babin publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.
- World rank
- #66,271 of 1,633,909 ranked researchers
- Rank in United States
- #29,970 of 358,040
- Works
- 41
- Citations
- 377
- Citations per work
- 9.2
What does Barry J. Babin research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing38% of their works
- 2Organizational Behavior and Human Resource Management17% of their works
- 3Management of Technology and Innovation7% of their works
- 4Sociology and Political Science7% of their works
- 5Education5% of their works
- 6Strategy and Management5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Management and Marketing Education
- Consumer Market Behavior and Pricing
- Job Satisfaction and Organizational Behavior
- Digital Marketing and Social Media
- Augmented Reality Applications
Which keywords describe Barry J. Babin's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Customer Satisfaction, Service Quality and Experiential Learning.
- Education
- Social Media
- Organizational Behavior
- Electronic Word-of-Mouth
- Experiential Learning
- Customer Satisfaction
- Customer Experience
- Brand Equity
- Consumer Behavior
- Brand Trust
- Multichannel Retailing
- Service Quality
- Marketing Education
- Marketing Strategies
- Retail Economics
- Work Engagement
- Technology
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior92 topics
- Brand Equity71 topic
- Brand Trust71 topic
- Customer Experience71 topic
- Multichannel Retailing71 topic
- Customer Satisfaction51 topic
- Service Quality51 topic
- Experiential Learning31 topic
- Marketing Education31 topic
- Electronic Word-of-Mouth21 topic
- Marketing Strategies21 topic
- Organizational Behavior21 topic
- Retail Economics21 topic
- Social Media21 topic
- Work Engagement21 topic
- Education11 topic
- Technology11 topic
Where does Barry J. Babin work?
Barry J. Babin's main affiliation in the publication record is Louisiana Tech University, United States.
How many publications and citations does Barry J. Babin have?
Science Explorer counts 41 works and 377 citations for Barry J. Babin, ranking #66,271 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.