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Bart J. Bronnenberg

Bart J. Bronnenberg publishes mostly in Marketing, Strategy and Management and Economics and Econometrics, on topics such as Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies and Digital Platforms and Economics.

World rank
#268,806
of 1,633,909 ranked researchers
Rank in Netherlands
#5,921
of 23,481
Works
33
Citations
119
Citations per work
3.6

What does Bart J. Bronnenberg research?

Marketing: 38.7%Strategy and Management: 19.4%Economics and Econometrics: 12.9%Building and Construction: 6.5%other fields: 22.5%39%top field
Marketing38.7%Strategy and Management19.4%Economics and Econometrics12.9%Building and Construction6.5%other fields22.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing39% of their works
  2. 2Strategy and Management19% of their works
  3. 3Economics and Econometrics13% of their works
  4. 4Building and Construction6% of their works
  5. 5Management Science and Operations Research6% of their works
  6. 6Plant Science3% of their works

Research topics

Which keywords describe Bart J. Bronnenberg's research?

The keywords of their largest research topics: E-commerce, Consumer Behavior, Marketing Strategies, Retail Economics, Customer Experience, Multichannel Retailing, Platform Competition and Supply Chain.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. E-commerce92 topics
  2. Consumer Behavior82 topics
  3. Marketing Strategies71 topic
  4. Retail Economics71 topic
  5. Customer Experience41 topic
  6. Multichannel Retailing41 topic
  7. Platform Competition31 topic
  8. Supply Chain32 topics
  9. Sustainability32 topics
  10. Two-Sided Markets31 topic
  11. Agent-Based Modeling21 topic
  12. Business Networks21 topic
  13. City Logistics21 topic
  14. Coopetition21 topic
  15. Environmental Impact22 topics
  16. Innovation Diffusion21 topic
  17. Last Mile Delivery21 topic
  18. Food Quality11 topic
  19. Food Waste11 topic
  20. Household Behavior11 topic
  21. Organic Agriculture11 topic

Where does Bart J. Bronnenberg work?

Bart J. Bronnenberg's main affiliation in the publication record is Tilburg University, Netherlands.

How many publications and citations does Bart J. Bronnenberg have?

Science Explorer counts 33 works and 119 citations for Bart J. Bronnenberg, ranking #268,806 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.