Bernard Covà
Bernard Covà publishes mostly in Marketing, Sociology and Political Science and Cultural Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Diverse multidisciplinary academic research and Consumer Retail Behavior Studies.
- World rank
- #271,407 of 1,633,909 ranked researchers
- Rank in France
- #14,832 of 96,116
- Works
- 66
- Citations
- 173
- Citations per work
- 2.6
What does Bernard Covà research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Sociology and Political Science12% of their works
- 3Cultural Studies8% of their works
- 4Economics and Econometrics7% of their works
- 5Strategy and Management7% of their works
- 6Organizational Behavior and Human Resource Management6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Diverse multidisciplinary academic research
- Consumer Retail Behavior Studies
- Management, Economics, and Public Policy
- Service and Product Innovation
- Customer Service Quality and Loyalty
- Business Strategy and Innovation
- Diverse academic and cultural studies
Which keywords describe Bernard Covà's research?
The keywords of their largest research topics: Brand Equity, Globalization, Customer Experience, Brand Trust, Consumer Behavior, Cultural Diversity, Innovation and Media and Entertainment.
- Territorial Marketing
- Service Innovation
- Global Networks
- Corporate Responsibility
- Co-Creation
- Multichannel Retailing
- Value Creation
- Media and Entertainment
- Cultural Diversity
- Brand Trust
- Globalization
- Brand Equity
- Customer Experience
- Consumer Behavior
- Innovation
- Sustainable Development
- Impulse Buying
- Business Networks
- Coopetition
- Customer Satisfaction
- Knowledge Economy
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 22 words, with their numbers
- Brand Equity102 topics
- Globalization92 topics
- Customer Experience82 topics
- Brand Trust71 topic
- Consumer Behavior71 topic
- Cultural Diversity61 topic
- Innovation62 topics
- Media and Entertainment61 topic
- Sustainable Development62 topics
- Value Creation62 topics
- Impulse Buying51 topic
- Multichannel Retailing51 topic
- Business Networks31 topic
- Co-Creation31 topic
- Coopetition31 topic
- Corporate Responsibility31 topic
- Customer Satisfaction31 topic
- Global Networks31 topic
- Knowledge Economy31 topic
- Service Innovation31 topic
- Service Quality31 topic
- Territorial Marketing31 topic
Where does Bernard Covà work?
Bernard Covà's main affiliation in the publication record is Kedge Business School, France.
How many publications and citations does Bernard Covà have?
Science Explorer counts 66 works and 173 citations for Bernard Covà, ranking #271,407 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.