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Researcher · Griffith University · Australia

Beverley Sparks

Beverley Sparks publishes mostly in Organizational Behavior and Human Resource Management, Sociology and Political Science and Marketing, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#31,326
of 7,710,434 ranked researchers
Rank in Australia
#882
of 140,210
Works
141
Citations
12k
Citations per work
87.1
h-index
49
i10-index 82Top 1.3% in Organizational Behavior and Human Resource Management
Beverley Sparks

What does Beverley Sparks research?

Beverley Sparks's work is mostly in Business, Management and Accounting (49%), Social Sciences (25%), Psychology (5%).

Social Sciences: 116 works · 82.4% of their workBusiness, Management and Accounting: 69 works · 48.6% of their workOrganizational Behavior and Human Resource Management: 36 works · 25.7% of their workMarketing: 24 works · 17.3% of their workTourism, Leisure and Hospitality Management: 8 works · 5.6% of their workSocial Sciences: 36 works · 25.4% of their workSociology and Political Science: 36 works · 25.4% of their workPsychology: 7 works · 5.0% of their workSocial Psychology: 7 works · 5.0% of their workDecision Sciences: 5 works · 3.4% of their workInformation Systems and Management: 5 works · 3.4% of their workEverything else: 25 works · 17.6% of their workTHEIR WORKBeverley Sparks141works
Social Sciences82%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6948.6%
    2. Social Sciences3625.4%
    3. Psychology75.0%
    4. Decision Sciences53.4%
  2. Everything else2517.6%
  1. 1Organizational Behavior and Human Resource Management26% of their works
  2. 2Sociology and Political Science25% of their works
  3. 3Marketing17% of their works
  4. 4Tourism, Leisure and Hospitality Management6% of their works
  5. 5Social Psychology5% of their works
  6. 6Information Systems and Management3% of their works

Research topics

Which keywords describe Beverley Sparks's research?

The keywords of their largest research topics: Service Quality, Customer Satisfaction, Perceived Value, Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Service Quality1012 topics
  2. Customer Satisfaction811 topic
  3. Perceived Value811 topic
  4. Consumer Behavior492 topics
  5. Brand Equity371 topic
  6. Brand Trust371 topic
  7. Electronic Word-of-Mouth361 topic
  8. Social Media361 topic
  9. Obedience201 topic
  10. Social Norms201 topic
  11. Customer Experience191 topic
  12. Destination Image191 topic
  13. Multichannel Retailing191 topic
  14. Tourist Satisfaction191 topic
  15. Information Systems121 topic
  16. Technology Acceptance Model121 topic
  17. Wine Choice121 topic
  18. Wine Tourism121 topic

Where does Beverley Sparks work?

Beverley Sparks's main affiliation in the publication record is Griffith University, Australia.

How many publications and citations does Beverley Sparks have?

OpenAlex counts 141 works and 12,279 citations for Beverley Sparks, an h-index of 49, ranking #31,326 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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