Bin Gu
Bin Gu publishes mostly in Sociology and Political Science, Marketing and Management Information Systems, on topics such as Consumer Market Behavior and Pricing, Digital Marketing and Social Media and FinTech, Crowdfunding, Digital Finance.
- World rank
- #396,012 of 1,633,909 ranked researchers
- Rank in United States
- #140,209 of 358,040
- Works
- 43
- Citations
- 171
- Citations per work
- 4.0
What does Bin Gu research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science16% of their works
- 2Marketing14% of their works
- 3Management Information Systems10% of their works
- 4Management Science and Operations Research7% of their works
- 5Information Systems5% of their works
- 6Economics and Econometrics5% of their works
Research topics
Which keywords describe Bin Gu's research?
The keywords of their largest research topics: Consumer Behavior, E-commerce, Electronic Word-of-Mouth, Marketing Strategies, Retail Economics, Social Capital, Social Media and Agent-Based Modeling.
- Technology Acceptance Model
- Online Gaming
- Information Systems
- Collaborative Consumption
- Fintech
- Agent-Based Modeling
- Social Capital
- Marketing Strategies
- E-commerce
- Consumer Behavior
- Electronic Word-of-Mouth
- Retail Economics
- Social Media
- Crowdfunding
- Innovation Diffusion
- Empowerment
- Microfinance
- Sharing Economy
- Video Games
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior72 topics
- E-commerce72 topics
- Electronic Word-of-Mouth51 topic
- Marketing Strategies51 topic
- Retail Economics51 topic
- Social Capital52 topics
- Social Media51 topic
- Agent-Based Modeling31 topic
- Crowdfunding31 topic
- Fintech31 topic
- Innovation Diffusion31 topic
- Collaborative Consumption21 topic
- Empowerment21 topic
- Information Systems21 topic
- Microfinance21 topic
- Online Gaming21 topic
- Sharing Economy21 topic
- Technology Acceptance Model21 topic
- Video Games21 topic
Where does Bin Gu work?
Bin Gu's main affiliation in the publication record is Arizona State University, United States.
How many publications and citations does Bin Gu have?
Science Explorer counts 43 works and 171 citations for Bin Gu, ranking #396,012 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Bin Gu
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