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Researcher · Hofstra University · United States

Boonghee Yoo

Boonghee Yoo publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Cultural Differences and Values.

ORCID 0000-0003-1012-4149 OpenAlex
World rank
#338,366
of 7,710,434 ranked researchers
Rank in United States
#121,704
of 1,627,098
Works
57
Citations
7.6k
Citations per work
134.2
h-index
23
i10-index 31Top 9.4% in Marketing
Boonghee Yoo

What does Boonghee Yoo research?

Boonghee Yoo's work is mostly in Business, Management and Accounting (40%), Social Sciences (22%), Psychology (6%).

Social Sciences: 41 works · 72.8% of their workBusiness, Management and Accounting: 23 works · 40.2% of their workMarketing: 17 works · 29.3% of their workOrganizational Behavior and Human Resource Management: 6 works · 10.9% of their workSocial Sciences: 13 works · 22.4% of their workSociology and Political Science: 9 works · 15.6% of their workCommunication: 4 works · 6.8% of their workPsychology: 3 works · 6.1% of their workSocial Psychology: 3 works · 6.1% of their workDecision Sciences: 2 works · 4.1% of their workInformation Systems and Management: 2 works · 4.1% of their workEverything else: 16 works · 27.2% of their workTHEIR WORKBoonghee Yoo57works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2340.2%
    2. Social Sciences1322.4%
    3. Psychology36.1%
    4. Decision Sciences24.1%
  2. Everything else1627.2%
  1. 1Marketing29% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Organizational Behavior and Human Resource Management11% of their works
  4. 4Communication7% of their works
  5. 5Social Psychology6% of their works
  6. 6Information Systems and Management4% of their works

Research topics

Which keywords describe Boonghee Yoo's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality, Social Media, Consumer Engagement and Cultural Psychology.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior343 topics
  2. Brand Equity241 topic
  3. Brand Trust241 topic
  4. Customer Satisfaction151 topic
  5. Service Quality151 topic
  6. Social Media132 topics
  7. Consumer Engagement81 topic
  8. Cultural Psychology81 topic
  9. Electronic Word-of-Mouth81 topic
  10. Values81 topic
  11. Marketing Strategies61 topic
  12. Retail Economics61 topic
  13. Customer Experience51 topic
  14. Digital Divide51 topic
  15. Multichannel Retailing51 topic
  16. Political Participation51 topic
  17. Environmental Innovation41 topic
  18. Green Consumption41 topic

Where does Boonghee Yoo work?

Boonghee Yoo's main affiliation in the publication record is Hofstra University, United States.

How many publications and citations does Boonghee Yoo have?

OpenAlex counts 57 works and 7,648 citations for Boonghee Yoo, an h-index of 23, ranking #338,366 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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