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Carmen Bălan

Carmen Bălan publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Retail Behavior Studies and Technology Adoption and User Behaviour.

World rank
#1,565,681
of 1,633,909 ranked researchers
Rank in Romania
#4,171
of 4,540
Works
16
Citations
15
Citations per work
0.9

What does Carmen Bălan research?

Marketing: 20.0%Sociology and Political Science: 20.0%Information Systems and Management: 15.0%Education: 10.0%other fields: 35.0%20%top field
Marketing20.0%Sociology and Political Science20.0%Information Systems and Management15.0%Education10.0%other fields35.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing20% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Information Systems and Management15% of their works
  4. 4Education10% of their works
  5. 5Artificial Intelligence5% of their works
  6. 6Finance5% of their works

Research topics

Which keywords describe Carmen Bălan's research?

The keywords of their largest research topics: Customer Experience, Electronic Word-of-Mouth, Social Media, Impulse Buying, Information Systems, Multichannel Retailing, Technology Acceptance Model and Artificial Intelligence.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Customer Experience32 topics
  2. Electronic Word-of-Mouth31 topic
  3. Social Media31 topic
  4. Impulse Buying21 topic
  5. Information Systems21 topic
  6. Multichannel Retailing21 topic
  7. Technology Acceptance Model21 topic
  8. Artificial Intelligence11 topic
  9. Cooperative Banks11 topic
  10. Education11 topic
  11. Environmental Innovation11 topic
  12. Financial Regulation11 topic
  13. Green Consumption11 topic
  14. IMC11 topic
  15. Integrated Marketing Communication11 topic
  16. Service Robots11 topic
  17. Technology11 topic

Where does Carmen Bălan work?

Carmen Bălan's main affiliation in the publication record is Bucharest University of Economic Studies, Romania.

How many publications and citations does Carmen Bălan have?

Science Explorer counts 16 works and 15 citations for Carmen Bălan, ranking #1,565,681 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.