Question 1

What does Chunmin Lang research?

Accepted Answer

Chunmin Lang publishes mostly in Marketing, Museology and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Fashion and Cultural Textiles.

Question 2

Which keywords describe Chunmin Lang's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Sustainability, Customer Experience, Multichannel Retailing, Clothing and Fashion.

Question 3

Where does Chunmin Lang work?

Accepted Answer

Chunmin Lang's main affiliation in the publication record is Louisiana State University, United States.

Question 4

How many publications and citations does Chunmin Lang have?

Accepted Answer

OpenAlex counts 82 works and 2,116 citations for Chunmin Lang, an h-index of 21, ranking #254,676 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Chunmin Lang's h-index high?

Accepted Answer

An h-index of 21 is at or above that of 90% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 11%.