Chunmin Lang
Chunmin Lang publishes mostly in Marketing, Museology and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Fashion and Cultural Textiles.
- World rank
- #254,676 of 7,710,434 ranked researchers
- Rank in United States
- #93,514 of 1,627,098
- Works
- 82
- Citations
- 2.1k
- Citations per work
- 25.8
What does Chunmin Lang research?
Chunmin Lang's work is mostly in Business, Management and Accounting (56%), Arts and Humanities (12%), Social Sciences (11%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences6882.7%
- Business, Management and Accounting4656.1%
- Arts and Humanities1012.1%
- Social Sciences910.8%
- Psychology33.7%
- Everything else1417.3%
- 1Marketing53% of their works
- 2Museology12% of their works
- 3Sociology and Political Science8% of their works
- 4Social Psychology4% of their works
- 5Urban Studies3% of their works
- 6Strategy and Management3% of their works
Research topics
Which keywords describe Chunmin Lang's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Sustainability, Customer Experience, Multichannel Retailing, Clothing and Fashion.
- Opportunity Recognition
- Kansei Engineering
- Sharing Economy
- Social Media
- Green Consumption
- Fashion
- Multichannel Retailing
- Sustainability
- Brand Equity
- Consumer Behavior
- Brand Trust
- Customer Experience
- Clothing
- Environmental Innovation
- Electronic Word-of-Mouth
- Collaborative Consumption
- Color Psychology
- Entrepreneurial Orientation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior713 topics
- Brand Equity391 topic
- Brand Trust391 topic
- Sustainability362 topics
- Customer Experience331 topic
- Multichannel Retailing331 topic
- Clothing261 topic
- Fashion261 topic
- Environmental Innovation221 topic
- Green Consumption221 topic
- Electronic Word-of-Mouth121 topic
- Social Media121 topic
- Collaborative Consumption101 topic
- Sharing Economy101 topic
- Color Psychology81 topic
- Kansei Engineering81 topic
- Entrepreneurial Orientation61 topic
- Opportunity Recognition61 topic
Where does Chunmin Lang work?
Chunmin Lang's main affiliation in the publication record is Louisiana State University, United States.
How many publications and citations does Chunmin Lang have?
OpenAlex counts 82 works and 2,116 citations for Chunmin Lang, an h-index of 21, ranking #254,676 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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