Costel Iliuţă Negricea
Costel Iliuţă Negricea publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Big Data and Business Intelligence.
- World rank
- #1,873,924 of 7,710,434 ranked researchers
- Rank in Romania
- #2,253 of 26,789
- Works
- 66
- Citations
- 483
- Citations per work
- 7.3
What does Costel Iliuţă Negricea research?
Costel Iliuţă Negricea's work is mostly in Business, Management and Accounting (51%), Social Sciences (20%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4771.2%
- Business, Management and Accounting3451.3%
- Social Sciences1319.9%
- Everything else1928.8%
- 1Marketing24% of their works
- 2Sociology and Political Science20% of their works
- 3Strategy and Management11% of their works
- 4Management Information Systems6% of their works
- 5Organizational Behavior and Human Resource Management5% of their works
- 6Management of Technology and Innovation4% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Big Data and Business Intelligence
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Business Strategy and Innovation
- Management, Economics, and Public Policy
Which keywords describe Costel Iliuţă Negricea's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Consumer Behavior, Market Orientation, Analytics and Big Data.
- Global Networks
- Coopetition
- Integrated Marketing Communication
- Service Quality
- Customer Satisfaction
- Big Data
- Market Orientation
- Brand Trust
- Social Media
- Electronic Word-of-Mouth
- Brand Equity
- Consumer Behavior
- Analytics
- Customer Experience
- Multichannel Retailing
- IMC
- Business Networks
- Corporate Responsibility
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Electronic Word-of-Mouth281 topic
- Social Media281 topic
- Brand Equity223 topics
- Brand Trust111 topic
- Consumer Behavior111 topic
- Market Orientation112 topics
- Analytics91 topic
- Big Data91 topic
- Customer Experience81 topic
- Customer Satisfaction81 topic
- Multichannel Retailing81 topic
- Service Quality81 topic
- IMC71 topic
- Integrated Marketing Communication71 topic
- Business Networks51 topic
- Coopetition51 topic
- Corporate Responsibility41 topic
- Global Networks41 topic
Where does Costel Iliuţă Negricea work?
Costel Iliuţă Negricea's main affiliation in the publication record is Romanian-American University, Romania.
How many publications and citations does Costel Iliuţă Negricea have?
OpenAlex counts 66 works and 483 citations for Costel Iliuţă Negricea, an h-index of 10, ranking #1,873,924 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
Ask a question or share a note about Costel Iliuţă Negricea. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.