Cynthia Webster
Cynthia Webster publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Market Behavior and Pricing.
- World rank
- #167,471 of 1,633,909 ranked researchers
- Rank in United States
- #69,443 of 358,040
- Works
- 36
- Citations
- 227
- Citations per work
- 6.3
What does Cynthia Webster research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing25% of their works
- 2Sociology and Political Science19% of their works
- 3Strategy and Management6% of their works
- 4Artificial Intelligence6% of their works
- 5Management of Technology and Innovation6% of their works
- 6Organizational Behavior and Human Resource Management6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Racial and Ethnic Identity Research
- Sentiment Analysis and Opinion Mining
- Advanced Text Analysis Techniques
- Advanced Welding Techniques Analysis
Which keywords describe Cynthia Webster's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Consumer Engagement, Electronic Word-of-Mouth, Customer Satisfaction and Health Inequities.
- Sentiment Analysis
- Opinion Mining
- Extraction
- Service Quality
- Racial Discrimination
- Health Inequities
- Electronic Word-of-Mouth
- Social Media
- Brand Equity
- Consumer Behavior
- Brand Trust
- Consumer Engagement
- Customer Satisfaction
- Marketing Strategies
- Retail Economics
- Automatic
- Friction Stir Welding
- Processing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior82 topics
- Brand Equity61 topic
- Brand Trust61 topic
- Social Media42 topics
- Consumer Engagement31 topic
- Electronic Word-of-Mouth31 topic
- Customer Satisfaction21 topic
- Health Inequities21 topic
- Marketing Strategies21 topic
- Racial Discrimination21 topic
- Retail Economics21 topic
- Service Quality21 topic
- Automatic11 topic
- Extraction11 topic
- Friction Stir Welding11 topic
- Opinion Mining11 topic
- Processing11 topic
- Sentiment Analysis11 topic
Where does Cynthia Webster work?
Cynthia Webster's main affiliation in the publication record is Mississippi State University, United States.
How many publications and citations does Cynthia Webster have?
Science Explorer counts 36 works and 227 citations for Cynthia Webster, ranking #167,471 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.