David A. Aaker
David A. Aaker publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #6,637 of 1,633,909 ranked researchers
- Rank in United States
- #3,211 of 358,040
- Works
- 67
- Citations
- 786
- Citations per work
- 11.7
What does David A. Aaker research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing22% of their works
- 2Strategy and Management17% of their works
- 3Management of Technology and Innovation12% of their works
- 4Sociology and Political Science12% of their works
- 5Economics and Econometrics5% of their works
- 6Communication5% of their works
Research topics
- Corporate Governance and Management
- Digital Innovation in Industries
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Management and Marketing Education
- Advertising and Communication Studies
Which keywords describe David A. Aaker's research?
The keywords of their largest research topics: Customer Relationship Management, Brand Equity, Consumer Behavior, E-commerce, Information Technology, Value Chains, Brand Community and Brand Trust.
- Research
- Experiential Learning
- Social Media
- Marketing Strategies
- IMC
- Digital Transformation
- Brand Trust
- Value Chains
- E-commerce
- Brand Equity
- Customer Relationship Management
- Consumer Behavior
- Information Technology
- Brand Community
- Business Models
- Electronic Word-of-Mouth
- Integrated Marketing Communication
- Retail Economics
- Communication
- Marketing Education
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Customer Relationship Management92 topics
- Brand Equity82 topics
- Consumer Behavior82 topics
- E-commerce82 topics
- Information Technology51 topic
- Value Chains51 topic
- Brand Community41 topic
- Brand Trust41 topic
- Business Models41 topic
- Digital Transformation41 topic
- Electronic Word-of-Mouth41 topic
- IMC41 topic
- Integrated Marketing Communication41 topic
- Marketing Strategies41 topic
- Retail Economics41 topic
- Social Media41 topic
- Communication31 topic
- Experiential Learning31 topic
- Marketing Education31 topic
- Research31 topic
Where does David A. Aaker work?
David A. Aaker's main affiliation in the publication record is University of California, Berkeley, United States.
How many publications and citations does David A. Aaker have?
Science Explorer counts 67 works and 786 citations for David A. Aaker, ranking #6,637 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.