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Researcher · University of Arkansas at Little Rock · United States

David Akbar Gilliam

David Akbar Gilliam publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

ORCID 0000-0002-7521-0833 OpenAlex
World rank
#2,516,039
of 7,710,434 ranked researchers
Rank in United States
#741,289
of 1,627,098
Works
25
Citations
354
Citations per work
14.2
h-index
8
i10-index 8Top 53% in Marketing
David Akbar Gilliam

What does David Akbar Gilliam research?

David Akbar Gilliam's work is mostly in Business, Management and Accounting (53%), Social Sciences (30%).

Social Sciences: 21 works · 82.5% of their workBusiness, Management and Accounting: 13 works · 52.6% of their workMarketing: 7 works · 26.3% of their workOrganizational Behavior and Human Resource Management: 5 works · 19.3% of their workStrategy and Management: 2 works · 7.0% of their workSocial Sciences: 7 works · 29.9% of their workSociology and Political Science: 4 works · 15.8% of their workCultural Studies: 2 works · 8.8% of their workGender Studies: 1 works · 5.3% of their workEverything else: 4 works · 17.5% of their workTHEIR WORKDavid AkbarGilliam25works
Social Sciences82%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1352.6%
    2. Social Sciences729.9%
  2. Everything else417.5%
  1. 1Marketing26% of their works
  2. 2Organizational Behavior and Human Resource Management19% of their works
  3. 3Sociology and Political Science16% of their works
  4. 4Cultural Studies9% of their works
  5. 5Strategy and Management7% of their works
  6. 6Gender Studies5% of their works

Research topics

Which keywords describe David Akbar Gilliam's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Social Media and Corporate Reputation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity132 topics
  2. Brand Trust111 topic
  3. Consumer Behavior111 topic
  4. Customer Satisfaction81 topic
  5. Service Quality81 topic
  6. Electronic Word-of-Mouth51 topic
  7. Social Media51 topic
  8. Corporate Reputation41 topic
  9. Financial Performance41 topic
  10. Advertising31 topic
  11. Chicano31 topic
  12. Gender Roles31 topic
  13. Latino31 topic
  14. Co-Creation21 topic
  15. IMC21 topic
  16. Integrated Marketing Communication21 topic
  17. Value Creation21 topic

Where does David Akbar Gilliam work?

David Akbar Gilliam's main affiliation in the publication record is University of Arkansas at Little Rock, United States.

How many publications and citations does David Akbar Gilliam have?

OpenAlex counts 25 works and 354 citations for David Akbar Gilliam, an h-index of 8, ranking #2,516,039 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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