Science Explorer Back to mapMap
Discussion
Researcher · Multimedia University · Malaysia

David Yoon Kin Tong

David Yoon Kin Tong publishes mostly in Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing, on topics such as Job Satisfaction and Organizational Behavior, Employer Branding and e-HRM and Sustainable Building Design and Assessment.

ORCID 0000-0003-4868-7270 OpenAlex
World rank
#513,353
of 7,710,434 ranked researchers
Rank in Malaysia
#1,601
of 41,196
Works
61
Citations
1k
Citations per work
17.0
h-index
16
i10-index 24Top 10% in Sociology and Political Science
David Yoon Kin Tong

What does David Yoon Kin Tong research?

David Yoon Kin Tong's work is mostly in Business, Management and Accounting (29%), Social Sciences (14%), Psychology (9%).

Social Sciences: 32 works · 52.1% of their workBusiness, Management and Accounting: 18 works · 29.0% of their workOrganizational Behavior and Human Resource Management: 9 works · 14.5% of their workMarketing: 6 works · 9.9% of their workAccounting: 3 works · 4.6% of their workSocial Sciences: 9 works · 14.5% of their workSociology and Political Science: 9 works · 14.5% of their workPsychology: 5 works · 8.6% of their workSocial Psychology: 5 works · 8.6% of their workEverything else: 26 works · 42.0% of their workPhysical Sciences: 4 works · 5.9% of their workEngineering: 4 works · 5.9% of their workBuilding and Construction: 4 works · 5.9% of their workTHEIR WORKDavid Yoon KinTong61works
Physical Sciences6%Social Sciences52%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1829.0%
    2. Social Sciences914.5%
    3. Psychology58.6%
  2. Everything else2642.0%
    1. Engineering45.9%
  1. 1Sociology and Political Science14% of their works
  2. 2Organizational Behavior and Human Resource Management14% of their works
  3. 3Marketing10% of their works
  4. 4Social Psychology9% of their works
  5. 5Building and Construction6% of their works
  6. 6Accounting5% of their works

Research topics

Which keywords describe David Yoon Kin Tong's research?

The keywords of their largest research topics: Human Resource Management, Organizational Behavior, Work Engagement, Employer Branding, Recruitment, Brand Trust, Consumer Behavior and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Human Resource Management152 topics
  2. Organizational Behavior91 topic
  3. Work Engagement91 topic
  4. Employer Branding61 topic
  5. Recruitment61 topic
  6. Brand Trust51 topic
  7. Consumer Behavior51 topic
  8. Customer Experience51 topic
  9. Customer Satisfaction51 topic
  10. Destination Image51 topic
  11. Green Building51 topic
  12. Multichannel Retailing51 topic
  13. Service Quality51 topic
  14. Sustainable Construction51 topic
  15. Tourist Satisfaction51 topic
  16. Food Tourism41 topic
  17. Gastronomy41 topic

Where does David Yoon Kin Tong work?

David Yoon Kin Tong's main affiliation in the publication record is Multimedia University, Malaysia.

How many publications and citations does David Yoon Kin Tong have?

OpenAlex counts 61 works and 1,037 citations for David Yoon Kin Tong, an h-index of 16, ranking #513,353 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about David Yoon Kin Tong. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.